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Directa Plus & Arvind to make graphene-enhanced denims
14
May '18
Courtesy: Pexels
Courtesy: Pexels
Directa Plus Plc, a leading producer and supplier of graphene-based products for use in consumer and industrial markets, has entered into an exclusive collaboration agreement with Arvind Limited, India’s leading textile-to-retail-and-brands conglomerate, to infuse the high-performance benefits of Directa Plus’ G+ graphene-based products into denim fabrics.

Directa’s graphene-based products can be used in a variety of ways to alter or enhance the properties of conventional denim fabrics, and to produce ‘smart’ clothing for different purposes and environments. By incorporating G+ products within fabrics and textiles, end-users benefit from the thermal and electrical conductivity and bacteriostatic properties of G+, such as thermal regulation, heat dissipation, energy harvesting, data transmission and no odour effect.

The pioneer of the denim revolution in India, Arvind Limited’s business is built on the pillars of design, innovation, sustainability, and customer centricity. Each year Arvind Denim produces over 100 million metres of fabrics and 6 million pairs of jeans.

Over the years, Arvind has evolved into an IP-led design house with several patented technologies and products to its name. The collaboration with Directa will further enhance its capabilities in innovation and research and accelerate its transformation into a technology-driven company.

“Technology plays a vital yet invisible hand in determining the performance, fashion quotient, and functionality of the denims we develop. The use of graphene in denims is absolutely new and will yield some of the smartest, most widely used fabrics in the years ahead. We are excited about the opportunities it presents, and we want our key customers to be amongst the first to experience and enjoy the advanced, new-age clothing we will create with Directa Plus,” said Aamir Akhtar, CEO – Denims, Arvind Ltd.

“The incorporation of our Graphene Plus will further differentiate Arvind’s denims by providing unique features and performance enhancements. Consumers can enjoy these advantages safe in the knowledge that our products are hypoallergenic, non-toxic and sustainably produced. We look forward to working with Arvind to develop technically-advanced denims and further innovations leveraging our Graphene Plus,” said Directa Plus CEO Giulio Cesareo. (RKS)

Fibre2Fashion News Desk – India


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