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DOMOTEX asia/CHINAFLOOR 2017 to host luxury carpet brands
Jan '17
International rug brands will display their curated selection of high-end hand-made carpets at the DOMOTEX asia/CHINAFLOOR trade event that will take place in Shanghai from March 21 – 23. Wall-to-wall carpets, carpet tiles, woven and machine-tufted carpets, mats, carpet raw materials and latest carpet technology will be on display at the event.

The event organised in collaboration with Cover magazine will have a Luxury Brands area, located inside cadex, the design platform of DOMOTEX asia/CHINAFLOOR. It will have a very special design and will only be open to rug buyers, distributors and VIPs.

Companies like Amadi Carpets, Ariana Rugs, Art Resources, Ayka Design, Creative Matters, Knots Rugs, Samad, Tissage, Wool & Silk Rugs and Zollanvari will participate in the trade event.

“In recent years, the carpet and rugs market, has shown substantial growth due to the rising urbanised population, demand for modular carpets and resurgence of the construction industry in developing economies. The residential market will remain the leading end user for carpets and rugs even though the non-residential market is also growing, thanks to the rising investment in offices, commercial and institutional construction,” said David Zhong, president of VNU Exhibitions Asia, one of the organisers of the shows.

“In the last few years more and more consumers are also willing to spend money on bringing about aesthetic improvements to their homes or office spaces and this condition is creating a favorable environment for the development of luxury carpets and rugs industry.” Added Zhong.

DOMOTEX asia/CHINAFLOOR wishes to bring a selection of the best western brands to the Chinese market with a range of companies from Asia, Europe, America and Canada. Each firm will bring two of its recent high-end hand-made rug designs to the event.

Through the Luxury Brands event, Asian buyers will be given access to the brands that are proving successful within rug industries in the west, while the featured companies will be offered opportunities within the thriving market in China and Asia.

“It is an honour to show our designs alongside some of the top designers in our industry. We are always looking to expand in new areas and regions of the world,” said Erbil Tezcan, Wool and Silk Rugs.

“China is a new and important market for us; we have long been an admirer of their pioneering approach to design. They are open to exploring new trends and the variety of design they have is very inspiring. The country has a very creative scene happening at the moment so it is an exciting time for us to be part of this growth. It allows us to create new designs especially for China with our own contemporary aesthetics with a respect for traditional heritage, materials and craftsmanship,” said Michelle Evans, Ayka Design. (KD)

Fibre2Fashion News Desk – India

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