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DuPont Sorona faux fur wins ISPO 'Best Product' award

Jan '20
Pic: DuPont
Pic: DuPont
DuPont Sorona faux fur was awarded the ISPO Textrend ‘Best Product’ in the Accelerated Eco category for the Fall/Winter 2021/22 season. As apparel industry is increasingly pivoting away from use of animal fur, this innovative product provides a solution to fur with a luxurious, premium look and feel that designers can incorporate into their garments.

Renee Henze, DuPont Biomaterials global marketing director, and Hao Ding, DuPont Sorona Brand channel manager for EMEA, were on-site at ISPO Munich to accept the award on January 26.

Sorona faux fur is made with 70 to 100 per cent bio-based Sorona polymer fibres, creating one of the first commercially available faux furs using plant-based ingredients. Current styles vary from classic mink to plush teddy-style fur, providing limitless solutions for fashion apparel – such as the inside lining of a jacket, or the trim on a collar – as well as footwear and accessories – including fur-lined shoes, earmuffs and more. The faux fur pushes the boundaries of sustainability in fashion, while providing consumers with an ethical option that is also better for the planet.

“Customers don’t have to sacrifice form for function with Sorona faux fur,” said Henze. “Within the fashion industry, brands and several high-end designers are making commitments to abstain from the use of animal fur in their collections. Research indicates that the faux fur market is expected to grow 19 per cent worldwide by 2023. We’re proud to accept this award recognising the quality and versatility of a faux fur made with renewable plant-based ingredients.”

New Sorona faux fur is a long-lasting and luxurious fur alternative with an array of performance attributes including warmth, design flexibility and dyeability. With exceptional softness and uncompromising durability, this natural feeling alternative to fur will not break down over time due to heat or UV rays. This can lengthen the life of the garment for multiple uses and when it is finally time to retire the garment, it can be mechanically recycled rather than being directed to the landfill like spandex.

DuPont Biomaterials brings innovations to global partners through the development of high performance, renewable materials. It does so through its novel bio-based solutions for industries as varied as packaging, food, cosmetics, apparel and carpeting, all facing the challenges of greening their supply chains and offering high performance, sustainable choices to their downstream customers.

DuPont is a global innovation leader with technology-based materials, ingredients and solutions that help transform industries and everyday life.

Fibre2Fashion News Desk (PC)

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