Home / Knowledge / News / Textiles / Eastman to showcase Naia at Première Vision Paris

Eastman to showcase Naia at Première Vision Paris

11
Feb '19
Courtesy: Eastman
Courtesy: Eastman
Eastman will showcase Naia, the sustainably-sourced cellulosic yarn known for its versatility in fashion fabrics, at Première Vision Paris (PV), the international apparel textile exposition. Made from bio-based wood pulp, Naia has inherent softness that creates fabrics with a silky hand and luster, giving designers a viable eco-conscious choice of material.

Première Vision Paris is to be held during February 12-14.

"Womenswear designers and manufacturers are clamouring for sustainable fabrics to meet the demand of discerning consumers, who care about the materials in their clothes," said Ruth Farrell, Eastman global marketing director of Textiles. "Naia cellulosic yarn is at the nexus of comfort and luxury because it renders soft, skin-friendly fabrics in rich, vibrant colours with a sumptuous drape."

During the show, Eastman will display a one-of-a-kind peacock-inspired dress created with fabrics from Naia partner mills, many of whom are also exhibiting at Première Vision Paris. The kaleidoscope of greens, browns and whites visualises Naia's commitment to sustainability, according to Farrell. Eastman will host an upcycling workshop in which a master tailor will repurpose fabric swatches made of Naia into uniquely sewn pouches that can be used in a variety of ways.

The Naia booth at PV is constructed with plywood from FSC certified forests and supported by recycled copper piping. Living its sustainability promise, Eastman repurposed wood from the previous PV booth into toys in a social workshop organised by Zonnehoeve, which provides creative opportunities for people with disabilities. The toys will be on display during the show and sold by the association online afterward.

Naia is made with wood pulp sourced from sustainably managed pine and eucalyptus plantations and forests, resulting in no deforestation of ancient and endangered forests. The yarn is produced in a closed-loop production process where safe solvents and water are recycled and reused, ensuring that Naia has a low tree-to-yarn carbon and water footprint. Listed on the Higg Materials Sustainability Index, Naia has a smaller environmental impact than fibres such as generic modal, triacetate and viscose. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Alizila

Apparel/Garments | On 24th Mar 2019

Barclaycard and Alipay become partners

UK-based Barclaycard and Alipay have become partners which will allow ...

Pic: True Fit

Apparel/Garments | On 24th Mar 2019

True Fit to reach 100 million registered users mark

True Fit, the data-driven platform that made the industry's Fashion...

Pic: Ecutopia

Information Technology | On 24th Mar 2019

Ecutopia & Jesta form supply chain optimising platform

Ecutopia, a powerful platform that enables collaborative trade and...

Interviews View All

Hannah Lane, Redress

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Top executives, Textile industry

Top executives
Textile industry

It will take some time for the people to change their buying choices

Tom,

Tom

<div>Inkbank is a leading supplier of inkjet inks and inkjet printing...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search