The announcement of commitments is across Elevates portfolio brands including American & Efird, Burlington, Cone Denim, Gütermann and Safety Components. The announcement builds on commitments already established by Elevate brands and establishes common goals across the global enterprise.
"Elevate brands are committed to achieving sustainability milestones by the year 2025 in three key environmental areas – fibres, water and greenhouse gases," the company said. By 2025, Elevate brand products will be produced using at least 80 per cent sustainably sourced cotton and 50 per cent recycled polyester content; Elevate manufacturing operations will reduce its water intensity by 25 per cent per unit of production; and Elevate will join other pacesetters within the industry to join the Science Based Target (SBT) programme and set a specific greenhouse gas target of achieving a 2.5 per cent per year reduction trajectory.
“We are excited to take this next step in the advancement of eco-friendly manufacturing and sustainable products,” sais Per-Olof Loof, CEO of Elevate Textiles. “As innovators, our brands are driven to explore new possibilities and look for ways to offer our products with an eye to preserving the future and a focus on minimising their impact to the environment today, while providing performance technologies and aesthetics that lead the industry. Our 2025 sustainability commitments build on the sustainability improvements we have already attained and solidify our pledge to responsible manufacturing and sustainable innovations fueled by our passion for excellence in all aspects of our operations, products and service to customers.” (RKS)
Fibre2Fashion News Desk – India