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Home / Knowledge / News / Textiles / Eurojersey to present new campaign at Premiere Vision
Eurojersey to present new campaign at Premiere Vision
26
Jul '18
Courtesy: Eurojersey
Courtesy: Eurojersey
Eurojersey is set to present its versatility and adaptability of Sensitive Fabrics with a new campaign titled ‘Free the Form’, at Premiere Vision Paris, the global event for fashion professionals, which will be held from September 19 to 21, 2018, at Paris, in booth 6G6/6H9 - hall 6. Eurojersey is a leading producer of warp-knit fabrics based in Italy.

‘Free the Form’ will appear on the new Eurojersey booth with its completely redesigned layout. A stand-out construction thanks to self-bearing elements and geometric forms extending to various heights and viewed from different perspectives to form ideal structures for displaying iconic and multifunctional garments will be presented. An architectural expression that is free to occupy the space, in order to welcome the new FW 19-20 ready-to-wear collection interpreted in plain and printed fabrics will be displayed at the event.

A fascinating image revealing all the intrinsic potential of Sensitive Fabrics which, despite being as impalpable as a second skin, are also extremely strong and able to confer great comfort and elasticity to body-shaping garments.

Technical and innovative, Sensitive Fabrics lend themselves to so many interpretations on the apparel market that their worth is boundless, from casual sporty outfits to more formal looks, for a wardrobe played out in multifunctional garments.

Forms are shaped and freed, thanks to the performance offered by Sensitive Fabrics, widely acclaimed for their high-performing characteristics and impeccable fit, easy to wash and wrinkle-free, breathable and able to follow any movement required by whatever activity, all through the day.

The image of this intentionally provocative campaign evokes sculptural, contouring, and fluid shapes with profiles and configurations outlined on a silhouette, thanks to a length of printed Sensitive Fabric which leaves one bare leg uncovered. (GK)

Fibre2Fashion News Desk – India


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