Eurojersey unveils the SS 2022 beachwear collection

17
Jun '20

Pic: Eurojersey

Eurojersey has launched the SS 2022 beachwear collection of sensitive fabrics with the new ‘Rexistance’ advertising campaign. Warp-knitted and endowed with three-dimensional stretch, quick-drying and tested for shape and colour retention, Sensitive Fabrics are fruit of an innovative technology for manufacturing protective and versatile swimwear.

Ideal for the production of swimwear thanks to their second-skin effect, Sensitive Fabrics are highly performing and able to guarantee a 50+ sun protection factor, breathability and an elevated resistance, ten times higher than that of other fabrics, to the detrimental effects of chlorinated water, sun creams, and heat, according to a press release by Eurojersey.

The five trends being presented stem from the versatility of Sensitive Fabrics; Botanical, Artistic Abstract, Wild Tropical, Incised Opulence, and Softly Retro. Themes are played out between the charm of the past and a desire for the future, poised between art and nature, enwrapped in an elegance of romantic glamour or sophisticated refinement, and characterised by the contrasting effects of subtle nuances and assertive shades.

Botanical Trend has floral patterns that spark new emotions and generate a new-found sensation of rebirth. A timeless charm evokes a new season in a contemporary vision. Refined and graceful motifs challenge the desire for beauty in an intermingling of sophisticated hues borrowed from a botanical palette. The charm of lilac and lavender are offset by the timeless touch of violet orchid nuances, olive green, and sizzling orangey pink.

Artistic Abstract Trend features abstract geometric motifs spread contagiously to total wear, from garments to accessories and even swimsuits, as it plays with timeless colour combinations. Atlantic blue, deep yellow and bright red break away from traditional palette restrictions and meet up in complex chromatic balancing acts with black and white, resulting in a colour block effect.

Wild Tropical Trend prints are increasingly cool, impacting, and persuasive, set out to conquer beaches and coastal haunts, in colour interpretations borrowed from nature. Revisited in the brightest hues with patterns intentionally enlarged and inspired by a jungle vibe. Artistic animalier references break the monotony of a classical style and flaunt their charms in dynamic decorative motifs based on a palette of aloe green, guava pink and pomegranate pink.

Incised Opulence Trend focusses on the shape, colour, and neutral, yet visually impacting incisions of ancient materials associated with legend and African totemic motifs. Hence, prints of tribal inspiration enhanced by the decorative charm of geometric patterns and shades of brown, are teamed up with the graphic evolutions of historical artistic movements and the meticulously executed artisanal techniques of artefacts recalling rattan and macramé weaves. A soft, natural and extremely trendy palette explores the range of earthy tones, while playing with various intensities of hue, from the sobriety of nude and the quietness of beige to the intensity of deep browns.

Softly Retro Trend casts a nostalgic glance back to the fabulous atmospheres of Capri and Saint-Tropez, a journey through time and the history of swimwear, leading up to the costumes of Baywatch. It is a gentle-retro trend which consolidates values and pursues a subtle and pared-down aesthetic in its nuances of pastel colours in faded tones, such as clay pink, pale lilac and iridescent mother-of-pearl. Lightly drawn lines interpret a subtle design of delicate graphic motifs and refined geometric patterns on Sensitive Fabrics, renowned for their high-performing features and super soft hand-feel.

Fibre2Fashion News Desk (GK)

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