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Fashion firm Drykorn selects Asahi Kasei fabric Cupro
12
Oct '17
Courtesy: Asahi Kasei
Courtesy: Asahi Kasei
Germany’s leading fashion label, Drykorn, known for its selected garments, high-value manufacturing, and consistent fashionable statements, has announced that the company has selected Asahi Kasei’s new generation Cupro fabric by Viscotex for its Women Fall/Winter 2017 collection. Asahi Kasei Corporation is a global Japanese chemical company.

Within the Drykorn collection, the concept line of “On the Road” embodies the concise style of the 90’s. It shows how activewear meets streetwear in a cool and casual way.

Cupro is a matchless and original, new generation material made from the smart-tech transformation of a cotton linter, bio-utility waste, converted through a traceable and transparent process, representing a perfect circular economy fibre model since the beginning of its production. An Innovhub 3rd party lab test proves Cupro can claim a fully biodegradable end of life option, and to add an extra layer to its smart credentials, Cupro has just received the GRS certification (Global Recycled Standard) which dovetails with the completed, recent LCA study, signed by ICEA, securing a quality profile for Cupro. Taken together, they redefine its responsible status today, while paving the way to measure and confirm the smart improvement possibilities for the future.

Cupro owns the contemporary Sari and ethnic selections in the modern India wardrobe and also with leading brand partner style adoptions as Drykorn. (GK)

Fibre2Fashion News Desk – India


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