Fashion for Good to open museum in Amsterdam

22 Aug '18
3 min read
Courtesy: Fashion for good
Courtesy: Fashion for good

Fashion for Good will open its new Fashion for Good Experience in Amsterdam — an innovative, interactive technology-driven museum focusing on sustainable and circular fashion innovation, in the first week of October. The museum will help visitors discover the stories behind their clothes and explore how they can have an impact on the industry.

Through a personalised journey towards transformation, visitors can learn about the history of good fashion, discover more sustainable products and explore future fashion innovations at the museum. A series of interactive exhibits and activations will help them discover over 50 innovations on the verge of disrupting the fashion industry.

At the centre of the Experience is a digitally-enabled Good Fashion Journey, through which they can discover and commit to ways to make a difference. At the end, visitors can take home their own personalised Good Fashion Action Plan, a digital guide filled with inspiring tips, as well as ways to implement them into their daily lives, said Fashion for Good in a press release.

The museum will also showcase concepts that push the boundaries of good fashion through The Good Shop, which features a carefully curated collection built around an inspiring theme that will change every three months. The first collection is themed ‘Splash: Rethinking the Role of Water in Fashion’ and features innovative pieces from Adidas x Parley, Kings of Indigo, Ecoalf, Insane in the Rain, Karün and Miss Bay.

The museum will contain interactive activations that let visitors get creative. In the Design Studio, visitors can design their own Cradle to Cradle Certified Gold t-shirt and print it on demand. Featuring live projections and digital design technology, this maker space will be an immersive area for interacting with the main themes of the Experience. Visitors can also strike a pose in the Good GIF booth and send it to a visually-striking Impact Cascade installation to demonstrate their commitment.

Located in the heart of Amsterdam, this unique space will combine storytelling and interactive learning with world-class programming, with the ultimate aim to make all fashion good.

Like the fashion industry, Fashion for Good is on its own sustainability journey and has made every decision fitting out the space with sustainability in mind. Everything on display has been thoroughly assessed against Fashion for Good’s sustainability criteria, and the organisation sought materials that are cleaner and safer than conventional alternatives and designed for more than one use.

The Fashion for Good Experience is supported by founding partner C&A Foundation and corporate partners Adidas, C&A and PVH Corp. The museum is being developed in collaboration with Local Projects, a New York-based experience design studio.

The Fashion for Good Experience will open on October 5. (KD)

Fibre2Fashion News Desk – India

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