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Fashion Positive PLUS increasing global collaboration
Jun '18
Courtesy: Fashion Positive
Courtesy: Fashion Positive
Fashion Positive PLUS is increasing its global collaboration on circular materials innovation as the programme enters its second year. Part of the Cradle to Cradle Products Innovation Institute’s Fashion Positive initiative, PLUS is a membership collaborative of pioneering brands, innovators and suppliers working for positive change in the fashion industry.

The collaborative is working on development of safe, healthy, circular materials that can remain in perpetual cycles of use and reuse.

The group’s mission is to accelerate the circular economy within the fashion industry identifying pre-competitive materials commonly used in textiles and apparel design, then optimising those materials for circularity by advancing them towards Cradle to Cradle Certified GOLD level and adding them to the Fashion Positive Materials Collection, an open-source library of circular fashion inputs.

Inaugural year highlights of the Fashion Positive PLUS collaborative include identification of nine shared high volume, pre-competitive materials to move towards Cradle to Cradle Certified GOLD level in conjunction with 12 materials suppliers, awarding $50,000 to Worn Again, an innovator developing chemical recycling technology to separate blends and create recycled polyester fibre and expanding PLUS membership to include Gap brand Athleta, G-Star RAW, and Mara Hoffman in addition to inaugural members Kering, H&M, Stella McCartney, Eileen Fisher, Marks & Spencer and Loomstate.

The range of traditional and innovative materials includes viscose, lyocell/Tencel, cotton reactive dyes, indigo, Cupro, chemically recycled viscose and chemically recycled polyester.

“We expect the best from our fabrics, and we know our customers do, too. That’s why we’re constantly working with our team of internal athletes, FitPros, ambassadors and customers to design performance fabrics, technologies and solutions,” said Michele Sizemore, senior vice president of operations for Athleta. “By joining the Fashion Positive PLUS initiative, we’re able to work alongside industry leading partners to collaboratively identify even more innovative solutions for sustainable and blended fibres. In the end, this helps us drive toward a more closed loop system where we can perpetually circulate our products in a way that reduces waste throughout the entire product lifecycle.”

“We are delighted at the growth and progress Fashion Positive PLUS has made during its first year thanks to the passion, commitment and engagement of the brands, innovators and suppliers who share the vision of positively transforming the fashion industry through the innovation and development of widely available safe, healthy, circular materials,” said Annie Gullingsrud, Fashion Positive PLUS lead for the Cradle to Cradle Products Innovation Institute. “As the PLUS collaborative gains momentum, we look forward to accelerating the group’s effort towards verifying commonly used pre-competitive materials according to the Cradle to Cradle Certified product standard and to continuing to expand the Fashion Positive Materials Collection.” (SV)

Fibre2Fashion News Desk – India

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