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Fashion Tech explores application at HK Fashion Week
09
Jul '18
Courtesy: HKTDC
Courtesy: HKTDC
Fashion Tech zone explored the latest technological application on the 1st day of the ongoing Hong Kong (HK) Fashion Week. Going forward, the corporate fashion and uniforms zone also debuted at the four-day fashion event. As many as 1,100 exhibitors from 14 countries are participating in the international exhibition that will run till July 12.

Exhibits at the Fashion Tech zone include luminous fabrics made with an innovative trademarked technology from first-time exhibitor Lumisonata; an application from Hong Kong exhibitor Key Links that monitors clothing qualities across various production lines; a 3D human modelling application from another Hong Kong exhibitor TOZI Technology that provides accurate body measurement with just two pictures uploaded by the user; Konica Minolta is also presenting their cutting-edge clothing printer and MiR (Mobile Industrial Robots).

The fair this year, introduced corporate fashion and uniforms zone to provide a wide range of choices for the hospitality, food and beverage, retail and security industries. A fashion parade will be held on Wednesday to showcase fashionable workplace uniforms. The popular 'World of Fashion Accessories' section presents fashion accessories such as bags, accessories, belts, footwear, socks, leggings, gloves and scarves. The 'Fashion Gallery' features about 85 high fashion brands. The 'Clothing Accessories, Fabrics & Yarn' zone showcases quality raw materials. In addition, the show has once again set up an hktdc.com Small Orders zone, featuring nearly 100 showcases and garment racks with about 300 products available for orders in minimum quantities of between five and 1,000 pieces.

In the coming days, a number of runway shows will be staged, including a fashion parade held today by students from the Chinese University of Hong Kong’s School of Continuing and Professional Studies. For product launches, four designers from Sri Lanka presented their latest collections which combine traditional local fabrics with modern designs at today’s first 'International Fashion: On Parade' session. In addition, Macau Productivity and Technology Transfer Centre will host an international fashion parade on Tuesday to showcase the latest collections from budding designers.

Under the theme 'Happy Collage', about 15 fashion events are being held during the fair, including fashion shows, trend forecasting seminars, buyer forums and a networking reception, presenting the latest market intelligence and fashion items. This year’s show also features new exhibitors from Singapore, Sri Lanka and the United States along with 9 pavilions including India’s Apparel Export Promotion Council and The Synthetic & Rayon Textiles Export Promotion Council, the Chinese mainland’s Haining, Humen and Keqiao, Japan, Sri Lanka and Thailand’s Department of Industrial Promotion and Thailand Textile Institute.

To create more business opportunities for exhibitors, the HKTDC has organised 90 buying missions from 45 countries and regions to the show, including buyers from over 3,600 companies. A series of seminars and forums will be held during the show, including a presentation by international trend forecasting group Fashion Snoops on their Autumn/Winter 2019/20 fashion forecasts for women’s and men’s wear and accessories. A seminar titled Online Shopping Reshapes the Fashion Industry will feature seasoned industry experts discussing recent online retailing market’s development and opportunities, while a seminar on Essential Testings and Ratings for Textiles and Garments will see experts detail testing requirements for textile chemistry, restricted substances for green textiles, as well as introduce a new rating system that can improve the purchasing practices and achieve sustainable supply chains. (RR)

Fibre2Fashion News Desk – India


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