“In these times full of upheaval, change, demands for new approaches and more digitalisation, we – as a tradefair company and established location for 70 years – are offering stability with our contemporary, practical and cost-efficient concepts. Düsseldorf is the mother of the international fashion business in Germany: sometimes quieter, sometimes louder… but always here and always reliable! Meeting people in person every season will remain important in the future!” said Ulrike Kähler, managing director of Igedo Company and project director of both formats.
“It’s not just a stylistic matter, but also a clear message to the market: these two shows are firmly established and perfectly complement one other,” said Kähler. “Gallery Fashion has the same potential as Gallery Shoes, also in terms of using the Areal Böhler to its full capacity, with the option of an additional three temporary lightweight halls. In these times of great upheaval and change, we are offering stability with our contemporary, practical and efficient concepts.”
The show is hoping to see the biggest growth in the Showroom Concept. “Meanwhile well established, this appealing concept is really making waves. For the upcoming edition we will be supporting the Showroom Concept with a specific panel talk in cooperation with key industry players as part of the line-up,” added Kähler.
After starting out eight seasons ago with a smaller section in one hall, Gallery has meanwhile become a hotspot for top international agencies and premium brands. The Showroom Concept T meanwhile takes up three entire halls, where business is done and orders are placed for a total of five to ten days.
The Concept is a smart, temporary alternative to showrooms with long-term leases. It gives professional buyers and exhibitors a practical overview and saves them money, effort and time in the process. In addition to providing a space for arranged appointments, the Showroom Concept also profits from the professional visitors who visit the original three-day core event, Gallery Fashion. All in all, it offers the ideal atmosphere for doing business and placing orders – in a trendy industrial-style location alongside compatible exhibitors and visitors and with a practical shuttle service.
An informative accompanying line-up with carefully curated side events rounds off Gallery Fashion’s offer. In addition to attention-grabbing collection presentations, panel talks, presentations and a trend area that will be providing store design inspiration in the ‘Alte Schmiedehallen’, Gallery Fashion Trendview is once again being planned as a central order overview for the coming season.
Trend expert Karolina Landowski and Igedo fashion director Alexander Radermacher, will be giving a talk on the most important ladies’ and menswear order looks on Sunday, January 26, 2020, at 10:30 am in the Alte Schmiedehallen at Areal Böhler.
With a core duration of three days, from January 25-27, the central platform of the ‘Alte Schmiedehallen’ will offer partial areas for the three segments Avantgarde, Design & Contemporary, Accessories & Shoes and Evening & Occasion.
New brands in the Avantgarde, Design & Contemporary area will include Algo of Switzerland, which was established in 1917 in Switzerland and can look back on over 100 years of family tradition and supplying high-quality, timeless fashion. Established in 2011, Risk made in Warsaw, has its collections produced in Europe, but sewn exclusively in Poland. Flying the flag for the Netherlands are the high-quality, fashionable plus-size collections by Yoek. Muse Knitwear by a family-run Danish design company surrounded by the wild beauty of the North Sea and the Thy National Park offers sustainable, classic and long-lasting knits. And LauriJarvinenStudio from Finland is synonymous with Nordic-minimalistic avantgarde with a modern twist.
New to the Accessories & Shoes area will be western accessories like belts and hats by Stars & Stripes from Germany. Representing the Netherlands will be Scotch & Soda and also State of Brands with a jewellery collection. Visitors can also browse beanies, hats and caps by exhibitors like Adolf Nytra – Anytra from the Czech Republic, Dasmarca Hat Company from the UK, handmade hats by Marone from Italy and caps by Rabionek from Poland. From Germany, visitors can look forward to browsing the felt hats by Kastori or hats and accessories by Bedacht, Kopka, Fiebig, Alfonso d’Este and Qui Nous.
Evening & Occasion will be presenting new brands alongside key international players like Christian Koehlert, Gina Bacconi, Luxuar and Fashion New York and the Polish brand Marselini with exclusive evening and cocktail dresses.
For a total of at least five days, visitors will be able to place orders in three halls against an authentic industrial backdrop.
German brands returning to the Kaltstahlhalle include: 04651 by Braun Hamburg, A Trip In a Bag with the finest ladieswear, Brasi & Brasi with fashion and bags and Edelle by Edward Copper with blouses, shirts, dresses and accessories. There will also be knitwear by Hugenberg, dresses and skirts by Joana Danciu, knitwear by Seldom Strickmanufaktur and new exhibitor Ralph Gladen will be presenting handmade belts and leather accessories.
Visitors can also look forward to the latest fashions by Le Temps de Cerises from France, as well as shoes and accessories by Lottusse 1877 and Shoto from Italy. New additions include the jackets by Mehran Srl and coats from Italian brands Ekoluk and Tavus Milano.
Numerous brand representatives have already confirmed their participation in the agency area of the Kaltstahlhalle: 22Fashion Agency, agency Stefan Kudla – the last of the true and Moderaum Fischer. Returning once again will be heritage agents with the brands Circolo 1901 and WarmMe. Claudio Parolini, the former Europe licensee of Gilded Age, will be presenting an aspiring new premium brand from the denim sector – The Nim Standard – with men’s jeans made in Italy.
Showroom Gabi Heininger will be presenting Inuikii from Germany, Méliné, Numero 10 Bags and Officine Creative from Italy and Zespà from Aix-en-Provence in France. Modeagentur Mindner will be bringing the British brands Madeleine Thomson and Star Mel as well as Nomads from the US and Graumann from Denmark. Also new fair fashion smartphone necklaces made in Germany by Studionooks.
There will also be a variety of brands from Die Hinterhofagentur on show: Blune, Des Petit Hauts and Leon & Harper from France; Ad Hoc, Bob, Cape Horn, Manuel Ritz, Original Vintage Style, Portofiori, Taylor Tweed and Wool & Co from Italy; Koike Barcelona from Spain; 8 and 7 from Germany; Lightning Bolt from the US and The Jacksons from the UK. Another newcomer will be Italian ladieswear brand Good Match.
Celine Klauser Fashion Agency will be presenting, so will be V+R from Greece, Cat Noir from Germany, KAOS from Italy and Lauren Moshi from the US. A new addition from Spain with their own shops in Madrid and Los Angeles will be The Extreme Collection, a family business that has been producing sustainable and limited-edition collections for 30 years.
On an extended area, fashion agency Knallgrau/Agentur Für Mode will be showcasing Doo-Wop, Floor Clothing, RO’Skinwear and Shirtaporter from Italy, Wuth Cashmere from Denmark and other new brands like Magnolya from Spain, which offers dress collections; and Villa Gaia by Romy Staib from Germany, which is also where it produces its premium collection made from cashmere.
Once again, Agentur Klauser will be occupying the Halle am Wasserturm with new additions like Aquascutum, a fashion brand that has been offering innovative, British craftsmanship since 1859, and handwoven leather bags and belts from Belgium by Dragon Diffusion; Les Tricots de Léa with a fresh, feminine collection from France; prêt-à-porter by Stella Forest and the finest natural leather products from Paris by Ventcouvert; Plus - the men’s and womenswear from the US by Manrico Cashmere; Italian menswear by Maurizio Miri; leather in a unisex, used look by Mino Ronzoni 1953; Hevó with a ladies’ collection and luxurious knitwear by Lunaria Cashmere, both from Italy.
Fibre2Fashion News Desk (PC)
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