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GHCL & Applied DNA launch Cirkularity brand of bedding

29
Oct '18
Courtesy: Rekoop
Courtesy: Rekoop
GHCL has launched Cirkularity, a new brand of eight lines of bedding supporting the circular economy in September 2018, at the New York home fashions market week. Rekoop, the inspiration behind Cirkularity, is a brand of bedding products made from recycled plastic (rPET) and is the first bedding product to use Applied DNA Sciences’ CertainT platform.

Rekoop bedding products will be available for sale in the US beginning first quarter of 2019. It uses Applied DNA’s CertainT platform to trace and authenticate the post-consumer recycled polyester plastic in its bed sheets, pillowcases, and shams throughout the entire supply chain. This technology provides forensic proof that goes beyond a paper document. It guarantees brand authenticity, a growing concern for manufacturers as counterfeiting continues to escalate – rising from $1.2 trillion in 2017 to an anticipated $1.82 trillion by 2020, according to Applied Sciences.

Rekoop uses polyester made from recycling post-consumer PET bottles. With 36 plastic bottles used for each sheet or the equivalent of one ton of plastic (36,000 bottles) in 1000 sheets, helps reduce these PET bottles landing into the landfills, crude oil consumption, and carbon emissions.

Reliance Industries Ltd (RIL), India’s largest private company, provides its eco-friendly Recon Green Gold, a high-quality fibre designed for Rekoop. As part of the integrated supply chain for Rekoop, Reliance is also partnering with Applied DNA Sciences in the use of the molecular-based solution for recycled PET to produce certified fibre for home textiles, apparel, footwear, and other applications.

Operating its home textiles facility in Vapi, Gujarat, India, GHCL incorporated the CertainT verified rPET fibre into its production process, from spinning to weaving to finished processed fabric. One of the leading manufacturers in home textiles in India, the plant boasts an annual production capacity of 36 million meters of finished fabric per annum.

“Rekoop bedding highlights the interest brands have in providing consumers a verifiable guarantee. CertainT does what no other system can do; we can provide a unique, customised tag for every single fibre and verify them through a defined and secure supply chain through systematic sampling, testing and tracking. Momentum with retailers and manufacturers across a variety of textiles is growing and we are pleased to see the CertainT platform and trademark now making its way onto retail shelves next year,” James Hayward, president and CEO of Applied DNA said. (GK)

Fibre2Fashion News Desk – India


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