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GHCL launches new bedding range at NY Home Fashion Week

19
Mar '19
Pic: GHCL
Pic: GHCL
GHCL Limited has launched a range of completely traceable Egyptian cotton bedding collection under the brand name 'Nile Harvest' at the ongoing New York Home Fashions Market week. The Nile Harvest range entails the use of proven technology from Tailorlux Gmbh in Munster, Germany, to establish the source and secure complete traceability from gin to store.

This technology involves the injection of a machine readable optical security marker at the gin which is a customised optical fingerprint and is only readable by smart, lock and key sensors. The management of this process includes IoT integration of all traceability data throughout the supply chain. This product will be marketed mainly in US and UK.

Further, GHCL has also launched a collection of health & wellness bedding under the brand name 'Meditasi' with nine distinct ranges. 'Meditasi' means meditation in the Malay language. The collection focuses on improving the health and wellness and rejuvenating the user during sleep, GHCL said in a press release.

"The unique IntegriTEX technology helps establish provenance for Egyptian Cotton and secures its complete traceability right from the stage of ginning to products being at store shelves. Thanks to this technology, we will be able to infuse trust in our customers about the authenticity of the source of origin of Nile Harvest Egyptian Cotton and will be able to prove its existence all through the supply chain," Manu Kapur, president and CEO of GHCL Home Textiles said.

“It is proven beyond doubt that a good night’s sleep is inextricably linked to a person’s health and well-being. Meditasi, our new bedding collection, has 9 innovative ranges that directly promote better sleep and a diverse array of health and wellness benefits, through the use of specific sustainable fibers like Cupro, Kapok, Tencel and Refibra,  polyester infused yarns such as graphite and copper, select weaves and finishes. The collection includes interesting concepts such as thermal regulation, moisture management, radiation control and athletic recovery. This collection is our way of saying we care," conluded Kapur. (RR)

Fibre2Fashion News Desk – India


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