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GHCL launches PET bedding range on Amazon

Apr '19
GHCL Limited, one of India’s leading chemical and textiles company, has launched Rekoop CertainT verified recycled PET bedding products on Amazon.com. Rekoop bedding is made by blending cotton with polyester fibre which is obtained from recycling post-consumer PET bottles. The launch coincided with the celebrations of the World Earth Day.

The platform is designed to tag, test and track synthetic fibres to provide transparency, traceability and trust throughout the textile supply chain. Reliance Industries Ltd. (RIL), India's largest private company, is GHCL's fibre-manufacturing partner and supplies the truly eco-friendly recycled polyester fiber - Recon Green Gold, which is used in Rekoop bedding.

The concept is sustainable, durable and free of any hazardous chemicals. Molecular tagging of the recycled fibre through the CertainT platform of Applied DNA Sciences in Stony Brook, New York, secures provenance and complete traceability across the supply chain, GHCL said in a press release.

"The Rekoop range of bedding products is meant for the ecologically conscious consumer who is making purchase decisions to support the environment and is supportive of initiatives which help reduce the carbon footprint. 36 PET bottles are used for the production of every 250 TC Rekoop sheet set. This helps in the reduction of landfill space, crude oil consumption and carbon emissions in the atmosphere," explained GHCL. (RR)

Fibre2Fashion News Desk – India

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