Home / Knowledge / News / Textiles / Glen Raven appoints Steve Pawl as new CMO

Glen Raven appoints Steve Pawl as new CMO

16
Aug '19
Pic: Glen Raven
Pic: Glen Raven
Glen Raven Custom Fabrics, best known as the makers of Sunbrella fabrics, has announced the hiring of Steve Pawl, a seasoned marketing strategist with more than 20 years of experience building international consumer brands, as its first chief marketing officer. Glen Raven focuses primarily on awning, marine, furniture, RV, and convertible car top markets.

As CMO, Pawl, who has a strong track record of developing growth strategies and strengthening brands for global companies including Husqvarna, Fruit of the Loom, Newell Brands and Pfizer, will direct the global brand strategy, positioning, and activation for Sunbrella as well as other trade brands within custom fabrics. He will also support Glen Raven marketing initiatives across the company’s global footprint. This elevated leadership position reflects the increased emphasis Glen Raven is placing on building connections with end-purchasers to drive preference and strengthening demand-creation programmes to increase sell-through of products featuring Sunbrella. In this new role, Pawl is charged with identifying new opportunities and delivering compelling solutions for a brand that has revolutionised the way the world thinks about how fabrics look, feel and perform, according to a media statement by the company.

“The breadth and depth of Steve’s work in building global consumer brands in a variety of industries is a perfect fit for the first CMO of Sunbrella. As Sunbrella continues its growth trajectory, this position is a natural step in expanding the brand across complex markets globally. Through Steve’s leadership and proven ability to craft new purpose-driven brand strategies, we will continue our commitment to building stronger connections with our partners and end-users,” David Swers, president and chief operating officer of Glen Raven said.

Pawl was most recently vice president of ecommerce for Husqvarna, where he also served as vice president of brand and product marketing for the company’s consumer brands division. As marketing and product management leader for the $1 billion global division, Pawl crafted strategy for Husqvarna’s retail brand portfolio, including repositioning and refreshing its brands and developing innovation roadmaps.

“My focus as CMO for an iconic brand like Sunbrella is to work with the commercial, design and marketing teams to sharpen the Sunbrella brand positioning so we communicate a clear brand promise that resonates with customers and end-users and differentiates Sunbrella in the market. Our brand promise both informs and is reflected by everything we do, from messaging and customer experience to product development, designs and distribution. I'm looking forward to collaborating with my colleagues around the world and with our business partners to keep the Sunbrella brand fresh, inspired and relevant, and convey its unique performance advantages in a compelling way,” Pawl said. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 22nd Aug 2019

US-China trade war uncertainty could cost $585 bn by 2021

Uncertainty arising out of the US-China trade conflict could lower...

Pic: Shutterstock

Apparel/Garments | On 22nd Aug 2019

Myanmar's export earnings from CMP garments rise by $1 bn

Myanmar's cut-make-pack garment industry earned over $3.8 billion...

Pic: Shutterstock

Textiles | On 22nd Aug 2019

Cotton prices drop for 10th consecutive week in Brazil

Cotton prices continued to fall in the Brazilian market for the 10th...

Interviews View All

Awen Delaval, Samatoa

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Top executives, Textile industry

Top executives
Textile industry

The new deal is better than NAFTA for the US textile industry

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Marcello Galvanin,

Marcello Galvanin

Galvanin has more than 50 years of experience in the production of textile ...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search