The fair’s hybrid format served to facilitate maximum business results as buyers and exhibitors alike took advantage of online solutions, while sustainability again came to the fore of industry discussions, issues and innovations, fair organiser Messe Frankfurt said in a press release. The three-day fair that ended recently witnessed exhibitors from 19 countries and regions.
“We have been extremely pleased to welcome more of the global industry at this autumn edition of Intertextile Apparel. Notably, SalonEurope including the Made in Germany area and Milano Unica Pavilion, were greatly received by domestic buyers, with the latter returning for the first time since the pandemic. Together with Asian country and region pavilions, and other international companies, onsite reports from these exhibitors cemented the continued potential for overseas brands in the Chinese market and showed a clear sourcing demand for new, innovative products among Chinese buyers and consumers. This is accompanied by an overwhelming optimism for future prospects in the growing market. Exhibitors also noted that the vast majority of visitors were serious buyers with high purchasing power,” said senior general manager of Messe Frankfurt, Wendy Wen.
In the international halls, there were significant increases in exhibitors among the product zones reflecting the strong recovery in the industry, including a square metre growth of 115 per cent in the overseas Accessories Vision Zone, 70 per cent in the Functional Lab and 54 per cent in the Premium Wool Zone. Meanwhile, the Korea and Taiwan pavilions increased by over 100 per cent, while the Japan Pavilion grew by 75 per cent. Almost all of the fair’s group pavilions from the likes of DuPont, Hyosung Group, The Lenzing Satellite and The LYCRA Company also increased their exhibitor numbers, expanding sourcing options for buyers.
Over the years, Intertextile has placed increasing focus on sustainability issues and solutions for a more eco-friendly industry. This edition was no exception, with even more exhibitors showcasing sustainable products and even more fringe programme activities dedicated to the issue. At the All About Sustainability zone, the ecoBoutique hosted a special designated area to display sustainable outfits, whilst in the domestic area, visitors could explore the Sustainable Fashion Zone display and Sustainability Trend Forum, the release added.
Some eco-friendly products on displau included the Naia Renew cellulose fibres made from sustainably sourced wood pulp and recycled plastic waste by Eastman Chemical Co Ltd. and Waste2Wear’s fully transparent and traceable materials made from plastic bottles from the ocean. Biodegradable, recycled and organic fabrics were also on display from BYR International and Cotton Council International, among many others.
“It is also apparent that sustainability has and will, remain at the forefront of the industry while environmental protection continues to be a pressing issue for the fashion world and amidst global societies. Therefore, fairgoers appreciated the extra focus placed on this issue, which was mirrored by the numerous sustainable products in high-demand among visitors. Our concentration on sustainability is reinforced by our wider Texpertise Network goals to accelerate innovation and change within the textile sector to advance the UN’s Decade of Action and help deliver the Sustainable Development Goals by 2030,” Wen concluded.
“We brought our sustainable series to the show as most brands are currently looking for renewable, organic and low-carbon products. Each time we join Intertextile Apparel, our goal is to promote our brand, introduce new products and meet new customers. We chose this fair because of its professionalism and influence in the industry. This edition, we have achieved our expected goals and think the fair has even improved compared to previous editions,” said an exhibitor James Pan, general manager, Danx HongKong Trading Co Ltd, Hong Kong.
“Our products are popular because they are natural and biodegradable, which are common requirements at the moment. At the fair, we have been in contact with brands such as Uniqlo, along with domestic brands and particularly those sourcing for childrenswear which need to be comfortable and functional. I think our products will continue to be popular in the Chinese market as they satisfy the demand for functionality and sustainability. An advantage in China is that product information is shared online and on social media for maximum brand exposure,” said another exhibitor David Liu, chief executive officer, BYR International, Italy.
“This time at the fair, besides looking for fabrics for lingerie and shirts, I was also looking for the latest trends. I visit the fair every year because Intertextile is a large-scale and comprehensive fair with both product and trend displays. Although we are a lingerie company, we also have needs for outerwear, so the fair is like a one-stop platform for big trading businesses like us. Our company is also looking for suppliers that offer sustainable and recycled materials, to help us develop our products,” said one of the visitors Lydia Wang, director of product department, Zhejiang Merrige Health Technology Co Ltd, China.
“At this edition I presented about our research report on consumer behaviour related to sustainable fashion in China. We want to relay our findings to the industry and show what consumers are demanding, as more and more are now interested in sustainability and environmental protection. We have also noticed a lot more Chinese companies investing more into this issue. Therefore, in addition to releasing our report, this forum session also featured some leading sustainable brands such as Eastman and The LYCRA Company. We hope that their sharing can further inspire our peers so that our synergy effect will allow us to do better in being sustainable,” said a Fringe programme participant Karen Du, managing director, R.I.S.E. Sustainable Fashion Lab / Sustainable Fashion Partner, Impact Hub Shanghai, China.
Fibre2Fashion News Desk (RR)
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