Groz-Beckert welcomes over 6,500 guests at ITMA

The Groz-Beckert booth also attracted an international audience: the guests came from 94 different countries. The majority of the visitors came from Italy (12 per cent), followed by Germany (10 per cent), Turkey (9 per cent), India (8 per cent), Spain (7 per cent) and Portugal (4 per cent).

Over the seven days of the trade fair, Groz-Beckert presented its product and service highlights from the fields of knitting, weaving, felting, tufting, carding and sewing. The company also presented its cross-divisional and cross-product range offered by the Groz-Beckert academy and the Technology and Development Center (TEZ).

In addition to the individual exhibition areas, the new trade fair concept also included an innovation hub, where the latest innovations from all divisions were presented together. Visitors could encounter the entire range of products in an extremely small space – both in real life powered by augmented reality. The virtual system ensured that visitors left the Groz-Beckert booth having enjoyed the kind of unique experience that builds real positive associations. Guests also had the opportunity to take away their own personal memento at the Selfie Station in the tunnel at the booth, enabling them to become part of the Groz-Beckert campaign motifs.  (PC)

Fibre2Fashion News Desk – India