Handloom Utsav focuses on building awareness among youth

19 Oct '15

2 min read

The three-day long Handloom Utsav held in New Delhi focused on building awareness about Indian handlooms amongst youth. The fair, which concluded on October 18, was organised by the Department of Fabric and Apparel Science, Lady Irwin College, Delhi University, in collaboration with Office of Development Commissioner (Handlooms), and Association of Corporations & Apex Societies of Handlooms (ACASH), Ministry of Textiles.

The students entertained and sensitised the audience to the beauty and richness of handlooms of India with traditional dance and fashion display. The performances conveyed the need for youth to break the wall of conservatism and embrace handlooms for the unique value they offer.

During the inauguration on the first day, development commissioner (handlooms) Alok Kumar said the government is conducting consumer research to better understand the tastes and preferences of youth, so that products can be made accordingly.

The fair showcased choicest handloom products by award winning artisans from all over India. Live demonstrations of different types of handlooms such as Kani loom from Kashmir, Jaquard loom, backstrap loom from North-East and many more were displayed at the fair.

The fair also featured an array of competitive activities with attractive cash prizes. Efforts were made on a large scale to mobilise college students from all over Delhi and NCR to visit the fair and participate in various creative activities. (HO)

Fibre2Fashion News Desk – India

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