Heimtextil & Ambiente earn repute for quality sourcing

24 Jul '18
3 min read
Courtesy: Messe Frankfurt
Courtesy: Messe Frankfurt

Heimtextil India and Ambiente India earned a reputation among buyers for quality product sourcing and design content. With the theme of 'My Heritage, My New India', the recently concluded fairs — Heimtextil India and Ambiente India traced heritage influences and modern design inspirations through novel product displays and first-looks of the season.

Adorned with the most attractive collections from 165 exhibitors and more than 300 brands, Ambiente India and Heimtextil India put on a spectacular show this June attracting 7,059 trade buyers and design professionals. The co-located platforms saw the return of renowned brand D’décor with its newly launched Fabricare, along with Aadyam Handwoven by Aditya Birla Group, Reliable Drapes known for their stunning fabrics and theme-based designs; décor brands such as Indecrafts, Threesixty and many more.

“We have always had a clear objective of attracting only relevant, quality buyers and design professionals to the show. Our specially curated fringe programmes for segments of our client’s business interests reflect that. The overwhelming industry feedback has re-instilled confidence that this edition once again generated strong associations with business being the prime focus.” Raj Manek, executive director and board member, Messe Frankfurt Asia Holding Ltd, organiser of the fairs, said.

"June is the right time for our industry, and as buying agents we look for new developments. Out of the brands I met at the show, I have five cards which are star marked for me to source from in the near future. This platform is a good combination of exhibits, special features and design discussions. The trend today is more towards project business and Heimtextil India is the only place with so many project designers, architects, interior decorators and artists on one platform in the country. Definitely you will see us at the show again next year," Lokesh Parashar, president, Buying Agents Association, said.

The association of Heimtextil India and Ambiente India with Institute of Indian Interior Designers (IIID) brought the spotlight on design thinking as a commercial tool for the industry. Renowned international speakers – French designer David Landart & Finnish designer Susanna Björklund together with Mayank Mansingh Kaul, founder, The Design Project India keyed their observations on Trends 2019 merging traditional ethos and contemporary ideas.

“We have been associated for last three years and every year the sourcing experience goes beyond expectations. With so many suppliers, we get the best price and better, new product developments, host of artefacts and leather items which are required for the hotel industry. Moreover, we met many designers who can work on our projects according to our specifications. I am coming up with two projects in Pune and hope to tie-up with them and the suppliers here for our requirements," Mohan Deshpande, chairman, Hospitality Purchase Managers Forum (HPMF) said. (RR)

Fibre2Fashion News Desk – India

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