HeiQ Eco Dry most effective water repellent technology

In a bid to obtain breathable and durable DWR with best-in-class performances, Swiss textile technology innovator HeiQ and sustainable outdoor clothing brand Patagonia have also joined hands for a strategic research partnership to explore novel ways for sustainable textile finishing technology. Following recent human health and environmental studies quantifying the hazardous impacts of PFCs, some brands in the outdoor industry have begun to switch to currently available first-generation non-fluorinated DWRs.

Recently awarded the Accenture Strategy Award for Circular Economy Multinational among 230 applicants at the World Economic Forum in Davos (Switzerland) in recognition of its accomplishment in reducing waste in its production processes and products, for decades, Patagonia has been leading the industry towards building high-performance products with the vision to a greener and more sustainable future for our environment.

"Shattering the status quo for DWR is of paramount importance to Patagonia. However, we will not be successful unless we also achieve the quality and performance that our customers demand, a calculated partnership is a key means of doing so," said Matt Dwyer, director of material innovation and development at Patagonia. "HeiQ is a natural partner in its ability to conduct world class research while commercializing high performing, sustainable textile finishes and we believe that together we can find a solution."

"We carefully choose our brand partners before initiating a cooperative research project," said Colin Lantz, vice president of HeiQ Brandforce. "Patagonia and HeiQ share the same vision that technology can perfect our everyday textile products. This formed the basis for this partnership."

Fibre2Fashion News Desk – India