ICI Pakistan to market Huntsman products in Pakistan

14 Aug '18
2 min read
Courtesy: Huntsman
Courtesy: Huntsman

Huntsman Textile Effects, a provider of high quality dyes, chemicals, and digital inks for the textile industry, and ICI Pakistan have entered into a strategic collaboration. ICI Pakistan is set to market Huntsman’s wide range of high-quality textile dyes, chemicals, digital inks, and services in Pakistan. ICI Pakistan is a speciality chemicals company.

The collaboration will combine Huntsman Textile Effects’ global experience in downstream marketing, product innovation, and product stewardship with ICI Pakistan’s extensive and well established local network of customers and suppliers, Huntsman reported.

The textile sector accounts for 57 per cent of Pakistan’s exports and 40 per cent of the industrial workforce, but rising costs and tougher global competition are becoming increasing challenges for the industry as a whole. Huntsman Textile Effects and ICI Pakistan through this alliance are fully committed to support the efforts of Pakistan’s Ministry of Textile to boost productivity and sustainability of the sector.

Chuck Hirsch, vice president, commercial and technical resources, Huntsman Textile Effects said, “Sharing a common vision of a stronger textile sector in Pakistan, Huntsman Textile Effects and ICI Pakistan are combining our resources to respond to this important market with greater speed, more flexibility and a higher standard of service. Together, we are in an even stronger position to support customers here and help them produce higher-value products from a cleaner and more modern supply chain.”

Arshaduddin Ahmed, vice president chemicals and agri-sciences business, ICI Pakistan said, “ICI Pakistan’s commitment to health, safety and environmental sustainability is the cornerstone of our operations, and in Huntsman Textile Effects we have found a partner who matches our dedication. As two customer-centric organisations with a passion for innovation, we are set to deliver enduring value for the textile sector by supporting local companies to capture global emerging opportunities.” (GK)

Fibre2Fashion News Desk – India

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