Indian textile major Arvind forays into worsted suiting

11 Aug '16

2 min read

With the launch of Primante brand, Indian textile major Arvind Ltd has forayed into worsted suiting and plans to garner a market share of 10 per cent in three years and 20 per cent in five years.

In a statement, the company said, “It is the perfect combination of Australian Merino wool and Italian design conceptualised for the urbane and affluent Indian customers."

"With this brand, we aim to capture a 10 per cent market share of the Rs 2,000-crore worsted suit market segment in the next three years and 20 per cent in the next five years," a company statement said here today.

According to the Sanjay Lalbhai led Arvind, Primante has all wool and wool rich fine count fabrics with blends like silk, mohair, lycra, linen and innovative poly filaments.

“Apart from suit fabrics, offerings include fabrics for sport coats, tweed jackets and business coats, with product development and quality control parameters of global standards,” it added.

Apart from selling the worsted suitings in the domestic market, Arvind also plans to expand its exposure in the high end made-to-measure suits business in India and the world through its venture Creyate. (AR)

Fibre2fashion News Desk - India

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