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Intertextile Pavilion Shenzhen sees successful business

Jul '19
Pic: Messe Frankfurt
Pic: Messe Frankfurt
Some 1,065 international exhibitors from 11 countries and regions participated at the Intertextile Pavilion Shenzhen during July 4-6. The year saw an eight per cent increase in the number of exhibitors in comparison to the previous year. The show attracted 17,745 visitors from 46 countries and regions. There were successful business outcomes from the event.

Venue and date changes are planned for the next edition in 2020 to accommodate the fair’s consistent growth. Intertextile Pavilion Shenzhen is an ideal place to meet and network with potential clients. At this year’s fair, exhibitors noted high demand for mid- to high-end ladieswear fabrics. With the fair’s location nearby local garment manufacturers, overseas exhibitors use the fair as a way to promote their brand in the China market. The fair also facilitated meetings between trade buyers and their sourcing targets.

“As a brand, Intertextile is successful because it covers two key textile sourcing regions in China,” explained Wendy Wen, senior general manager of Messe Frankfurt (HK). “The Shenzhen fair focuses on the Guangdong area’s increasingly strong hub of garment manufacturers, designers and retailers. The South China market and economy continues to grow and develop, so this is a key area of potential for textile suppliers.”

The fair’s fringe programme also saw good participation. Two seminars by testing companies Hohenstein and Testex focused on Oeko-Tex regulations, while two more seminars focused on Spring / Summer 2020 Fabrics China trends and Autumn / Winter 2020-21 trends for menswear and ladieswear.

Exhibitors reported positive outcomes from their participation. “We attend this fair to meet garment producers, because Shenzhen is a garment production centre. We make special fabrics for high-end ladieswear, and at this fair, we have exchanged contacts with buyers from Ralph Lauren and others. The fair promotes itself very well and that is why global brands come here. China can be a challenging market for overseas companies, but over the last 10 years, these fairs have helped us to meet many new customers,” Mert Faruk, developer, Sahsa Tekstil, Turkey, said.

“The Chinese market is huge, and still growing, so I came to this fair to find domestic retailers. The economy in South China is very good and there are a lot of retailers near Guangzhou and Shenzhen. Chinese and Korean fashion trends are very similar. Because of this, Chinese brands are really looking for Korean fabrics, so the Korea Pavilion is popular here,” Kool Lee, sales manager, Duckwoo Corporation, Korea, noted.

“Our goal is to promote our quality fabrics, especially to mid- to high-end ladieswear brands in Shenzhen and in the Pearl River Delta Region. There’s great potential in the South China market, especially in Shenzhen, in which the ladieswear market is well-developed. We want to use this fair as an entry point to this market,” Keyman Lo, sales director, Aadmix, Hong Kong, said.

Visitors’ also expressed satisfaction from the show. “The exhibition location in Shenzhen makes it convenient for us to visit factories in Guangzhou and Hong Kong after meeting new exhibitors and suppliers. The exhibition has a very clear layout and division of categories that certainly make it easy for buyers to navigate,” Anna Tchikicheva, designer and owner, Charm Wedding Design, Canada, said.

“The quality offered in this exhibition is of the same standard as larger trade fairs. I have found 15 potential suppliers in the first two days that we wish to establish a cooperation with. Other than Mainland China suppliers, some of them are from Taiwan, Turkey and Korea. I also appreciate that some exhibitors in here accept small orders, which fits the sourcing trend,” Yasmin Barsch, principal CEO, Yasmin Barsch, South Africa, said.

“We came here to source garments and fabrics for our brand – Mooost. We were looking at some Japanese products to use in our products. We like their quality. Although it’s relatively more expensive to buy Japanese products, we have no problem with that because our brand is more Japanese style and we should definitely use Japanese fabrics to ensure the style and quality,” explained another visitor Geng Wenjun, MOOOST, China.

Fringe programme also evoked positive feedback. “We led a seminar yesterday, which we think encouraged more brands to join us and learn more about sustainability. The demand for this is developing in China which creates more opportunities for us. It was a good chance to connect with existing clients, who also referred their peers to join us, so we had a full house. We are very satisfied with this,” Coline Leung, deputy marketing manager, Testex, Hong Kong, said.

“Our company is based in Hong Kong and we have factories in Shenzhen and Mainland China, so this exhibition location in Shenzhen is convenient for us. I always attend the seminars of this exhibition since they provide the latest information to industry stakeholders. Our products have already been certified with Standard 100 by Oeko-Tex but I want to get more professional updates through the seminars, such as new `Made in Green’ updates. This saves me time as I don’t need to do as much independent researching,” Patrick Yeung, general manager, Sun Hing Industries Holding, Hong Kong, said. (SV)

Fibre2Fashion News Desk – India

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