Intertextile Shanghai Apparel Autumn edition to show digital solutions

02 Jun '21
3 min read
Pic: Intertextile Shanghai Apparel Fabrics
Pic: Intertextile Shanghai Apparel Fabrics

The Intertextile Shanghai Apparel Fabrics Autumn Edition, which will be held from August 25-27, 2021, will display various digital and hybrid solutions for both buyers and visitors, to coincide with the physical event. Intertextile Shanghai Apparel Fabrics is a comprehensive platform for exhibitors to showcase their supreme apparel fabrics and accessories.

Several hybrid and digital options to promote interconnectivity, communication and business matching will again be available at Intertextile Apparel. With an extensive range of solutions on offer, companies across the globe can easily and efficiently participate in the fair and continue much-needed business interactions, despite current travel limitations. Intertextile’s hybrid exhibition services seamlessly connects the market with a solution to suit every exhibitor and buyer, according to a press release by Messe Frankfurt.

The carefully constructed Hybrid Exhibition Package is an efficient solution for international companies, limited by travel restrictions, to exhibit at the fair. What differentiates the package from digital trade fair exhibition options, is the onsite display element. At the dedicated hybrid showcase area, participating exhibitors are allocated an onsite booth to display their products for buyers to examine in-person. The booth also features AV equipment to display video material supplied by the exhibitor for added product exposure, Messe Frankfurt said.

On top of this, to allow instant communication between visitors and hybrid exhibitors, onsite buyers will be able to scan a QR code displayed at the booth, directing them to an online sourcing platform. Buyers can view the hybrid exhibitor’s products and profile, mark their favourite products, submit enquiry/order forms and message the supplier directly on the personalised sourcing page. Meanwhile, accessible for all online and onsite participants, the fair’s mobile app is an all-in-one platform designed to connect Intertextile’s database of potential buyers with suppliers. Exhibitors can proactively deliver product information using the ‘News Feed’ feature to engage with buyers, who can then initiate communication via the instant messaging function.

The fair will also utilise the popular Connect PLUS online business matching platform. Driven by AI technology, Connect PLUS recommends potential suitable business matches dependent on specific sourcing criteria. In addition, users can schedule video meetings and message potential business partners via the platform, before, during, and after the show, according to Messe Frankfurt.

To increase brand exposure ahead of the show, Intertextile’s hybrid services also includes pre-event webinar promotion for exhibitors. Participating companies have the opportunity to introduce highlighted products via scheduled webinars before the fair, with Intertextile assisting in the recruitment of viewers. Exhibitors can benefit from a livestreaming platform which will support the livestreaming of onsite seminars and product presentations and where featured videos can be stored. Special highlights will be shared across social media platforms to reach more potential buyers and the seminars / presentations can be viewed after the fair.

Fibre2Fashion News Desk (GK)

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Esteemed Clients

Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
TESTEX AG, Swiss Textile Testing Institute
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Taiwan Textile Federation (TTF)
Stahl Holdings B.V.,


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