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Intimasia to give wings to innerwear business in east

Jul '19
Pic: Intimasia
Pic: Intimasia
The fourth edition of Intimasia is all set to give wings to the innerwear business in the eastern and north-eastern parts of the country. With huge participation expected from several local and international innerwear brands, the Kolkata edition beginning August 7 aims to promote innerwear fashion, ideation, innovation and constructive discussions.

The B2B expo aims to bring even more global and domestic brands covering a vast range of products including lingerie, underwear, sleepwear, swimwear, shapewear, loungewear, activewear, yogawear and maternity wear among others under one roof.

There will be more than 100 exhibitors from all over the country and over 5,000 retailers, distributors and agents from the eastern and north eastern region. Few of the participants also include BodyX, Ayaki, Bonjour, RedNtic, Prag and Fashion Doodlers.

This show is conceptualised and organised by Peppermint Communications, with a long-standing track record of brand management for the past 15 years. Yusuf Dohadwala, head of Peppermint Communications as well as chief organiser & CEO for Intimate Apparel Association of India said, “Intimasia is sure to have far reaching effects on the global and domestic innerwear segments. I thank all the participating brands, retailers and exhibitors for their contributions."

"Intimasia 4.0 aims to be larger than life and bigger, better and a roaring success and is definitely going to kick off with a loud bang, a big splash and a footfall higher than anything witnessed before in the intimate and innerwear segment," Peppermint Communications said in a press release.

"Intimasia has initiated bringing together the main stalwarts of the innerwear industry, viz the retailers and brands under one umbrella and has facilitated this symbiotic relationship. It has thus evolved into an exciting mix of exhibitions and a wonderful platform both retailers and brands can build upon as they network together and flourish. The unimaginable success of the previous Kochi, Chennai and Delhi editions have proven that Intimasia’s 4th edition is the right place to be for the best of what the innerwear business has to offer," the release added. (RR)

Fibre2Fashion News Desk – India

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