Intimiti Australia appoints Simon Pereira as Chief Marketing Officer

Intimiti Australia, the pioneering force behind CELYS, the world's first certified fully compostable polyester fibre, is pleased to announce the appointment of Simon Pereira as its new Chief Marketing Officer (CMO).

With over 15 years of C-suite experience, Simon has a proven track record of driving business transformation, scaling enterprises for global growth, and leading high-impact marketing initiatives. He has successfully guided businesses through key growth milestones throughout his career, including navigating a public listing on the Australian Securities Exchange. His expertise spans multiple industries, where he has consistently delivered remarkable results through strategic brand positioning, technological innovation, and data-driven marketing strategies.

In his new role as CMO, Simon will lead Intimiti Australia's marketing initiatives, focusing on elevating the CELYS brand and promoting its innovative, sustainable solutions within the fashion industry.

"I am excited to join Intimiti Australia and apply my experience in scaling businesses globally to accelerate CELYS's impact in the sustainable fashion space," said Simon Pereira. "This innovative product has the potential to transform the industry while addressing key environmental challenges. I look forward to driving the brand’s growth and positioning it as a leader in sustainability-driven innovation."

Intimiti Australia, founded in 2014, is a science-driven venture dedicated to the innovation of high-performance materials that help the fashion and textile industry reduce their environmental footprint for a more sustainable, circular economy. 

The company's flagship product, CELYS, is the world's first certified fully compostable polyester fibre, designed to address the environmental challenges posed by traditional polyester. CELYS combines high-tech innovation, sustainability, and fashion, empowering individuals to express their personal style while being mindful of the environment.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (HU)