Home / Knowledge / News / Textiles / Invista, Arvind show denim trends at Festive 2018
Invista, Arvind show denim trends at Festive 2018
10
Apr '18
Courtesy: Invista
Courtesy: Invista

Invista in association with Arvind showcased new brands and exclusive denim trends at Festive 2018 that concluded recently. The collection 'Gravity' highlighted the most desired features of a modern-day denim taking inspiration from the most powerful force on our planet. The presentation revolved around providing high on comfort denims for the Indian market.

The Festive 2018 collection featured a line of popular Arvind Denims like Boomerang, Mutants, 2.0 (an upgraded version of the popular line), Azurite, Neo Cord and Fusion.

Invista highlighted the Coolmax EcoMade technology which is being introduced to the Indian market in partnership with Arvind. The Invista zone also showcased how well recognised Lycra fibre brand is and what consumers think and how they react when they see a garment with Lycra brand hangtag. The zone also highlighted other Invista technologies which are more popular with the brands in India and was very well explained through the technology videos.

This time the guest for the event was Rebecca.Y.Li from Invista who is the commercial director, Rest Of Asia, Apparel. She talked about the partnership with Arvind and how it is creating value for both the stakeholders as well as the associated brands and value chain partners.

Arvind and Invista have been synonymous in the industry for bringing out innovative technologies for the better life of consumers. All Arvind stretch denims are powered by Lycra fibre and also include other Invista specialty technologies and products like Coolmax Core technology core, Coolmax All Season technology, Lycra dualFX technology, Lycra Shaping technology, as well as sustainability related concepts like Coolmax EcoMade technology, Lycra T400 EcoMade technology and a few more. These products with their strong performance properties provide a set of unique comfort and durability to the garments – a deeply desired feature by the end consumers," Invista press release said.

This season, Arvind focused upon its core belief of an indigo inspired lifestyle and shared some services and trend inspiration during the show. There was a pattern making workshop to sensitise the makers on handling stretch fabrics and answering to their queries. The event was well attended by leading brands, traders and other relevant value chain members and ended with a compelling fashion show. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Businesswire/PrimaLoft

Textiles | On 18th Nov 2018

PrimaLoft unveils PrimaLoft Bio Performance Fabric

PrimaLoft, a leader in advanced material technology, has unveiled...

Higher sales and earnings at Macy's in Q3FY18

Fashion | On 18th Nov 2018

Higher sales and earnings at Macy's in Q3FY18

Higher sales and earnings were recorded at Macy’s, one of the premier ...

Courtesy: Amazon

Apparel/Garments | On 18th Nov 2018

Amazon's new headquarters in New York City, Arlington

Amazon is setting up two new headquarters, one in New York City and...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Karan Toshniwal, Orange O Tec

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Larry Fontana,

Larry Fontana

Italy-based Lafer SpA is one of the most innovative surface finishing...

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

C Dhandayuthapani,

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search