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ISPO Beijing kicks off with record number of exhibitors
Feb '17
ISPO Beijing, the leading multi-segment B2B sports exhibition in Asia, held from February 15 to 18, 2017, at the China national convention centre, in Beijing, China, has kicked off with a record number of exhibitors. Around 502 exhibitors are present at the tradeshow, which is seven per cent more than the number of exhibitors present in the last year.

Visitors can gather information about the innovations and portfolios of 728 brands—also a record. Besides the latest developments in the outdoor, action sports, ski, sportstyle, and textrends segments, visitors can look forward to an extensive supporting program with sector-specific solutions and strategies.

The exhibition halls that are available have been booked to capacity for months, a clear indication of how strong interest in winter sports in China has become. 83 per cent of exhibitors have come from China. The other 17 per cent of exhibitors have come from Europe, the United States, and the Asian-Pacific region and include industry giants such as Fjällräven, GoPro, Thule and GORE-TEX. They also include leading brands in the ski and snowboard sector such as 32, 686, Capita, Colmar, DEMON, Dynafit, Dynastar, Elan, Fischer, Halti, Head, Lib Tech, Nordica, Oakley, One Way, RIDE, Rome, Rossignol, SP, UNION, and UVEX. There are national pavilions from Austria, Korea, Switzerland, and the Czech Republic.

The appeal of winter sports in China is also reflected by the growing number of new companies being founded. ISPO Beijing also features a Startup Village where new Chinese companies can present themselves. There are also plans to continue promoting ISPO business solutions—which is already well known in Europe—in Asia. Participation in the ISPO Award clearly demonstrates the innovative strength of the Asian sports industry.

Besides all the exhibitors’ innovations, visitors attending ISPO Beijing can attend extensive and informative supporting program with more than 50 lectures, panel discussions, and events. After the fair, there will be a tour of various ski resorts such as Huaibei and Nanshan that will allow participants to familiarise themselves with the facilities in person.

The ISPO Sports Industry Forum revolves around the latest trends and developments in the Chinese sports industry. The “China Outdoor Product Market Survey Report 2016” will also be released this year. The Sports Fashion Trend Forum focuses on the latest international trends in sports fashion for the 2018 spring/summer season for designers and product managers. (GK)

Fibre2Fashion News Desk – India

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