Italy's Peuterey becomes Bluesign system partner

With its holistic approach, the Bluesign system is the most rigorous standard for the textile industry, and adopting it means meeting these criteria without compromising the functionality, quality, or design of the products. The group intends to contribute to a more equitable, fair, and prosperous society by engaging in the production of functional, inclusive, and sustainable fashion, designed to last over time.

“We are thrilled to announce that leading Italian brand Peuterey decided to become a Bluesign System partner, showing their strong commitment to the responsible use of resources, responsible production, and responsible chemistry. We look forward to supporting Peuterey on their quest towards excellence in sustainable fashion,” said Kutay Saritosun, head of marketing and communication, Bluesign.

"Attention to the environment and sustainability are the founding elements of our corporate genetic heritage. This is why we are committed every day to improving our environmental impact. We invest in research and innovation to obtain concrete results and insert them into our production processes: we reduce the waste of energy and materials; we use alternative products, certified raw materials, and cutting-edge technologies. We select innovative and eco-sustainable yarns, fibres, fabrics, padding without compromising thermal performance, water repellency or durability,” Francesca Lusini, president of Peuterey Group, said.

In the name of a #betterfuture, Peuterey also commits itself every day to put a stop to the irresponsible consumption of natural resources, reducing waste, according to the principles of the circular economy. Thus was born the innovative Peuterey Recycle project, a limited edition that creatively rethinks the recovery of archival materials, bringing scraps, accessories, padding, and fabrics back to life – 0 per cent waste, 100 per cent creativity, Peuterey said in a press release.

Fibre2Fashion News Desk (RR)