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Jacket Required appoints new sustainable ambassador

Oct '19
Phil Wildbore. Pic: Jacket Required
Phil Wildbore. Pic: Jacket Required
Jacket Required has appointed Phil Wildbore as its new sustainable ambassador to spearhead the growth of the show’s sustainable offer. It is the UK’s only contemporary menswear and streetwear trade show which will be held at the Old Truman Brewery on January 22-23, 2020. The expo provides a platform for both established and new talent in the fashion sector.

With decades of experience in the fashion industry, Wildbore is one of the original pioneers of sustainability and ethical fashion. Wildbore’s first conscious brand, Road, was launched in the 1980’s. Whilst working with a family-run factory in Leicester he became aware of the poor working conditions that existed in a major part of the fashion industry. This epiphany was a catalyst for change, Road became a fully conscious brand. To raise awareness for this initiative and with the aim of getting his customers to start thinking more about their wardrobes, Wildbore ensured Road branding and labelling had the message ‘Conscience- everyone involved in this garment has been paid a decent living wage’. Monkee Genes followed, a new label which would encompass all his beliefs, and which became the first jeans brand to be awarded the Soil Association certification.

“I am delighted to announce Phil as our new Sustainable Ambassador. He brings a wealth of knowledge and hands-on experience in the ethical and sustainable fashion arena and at Jacket Required we are determined to work towards creating a show that prides itself on showcasing brands with a clear conscious vision for the future and good quality product produced in the most ethical and sustainable way,” Adam Gough, event director at Jacket Required said in a press release on the show.

Fibre2Fashion News Desk (GK)

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November 2019

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