Home / Knowledge / News / Textiles / JanSport reaches out to consumers on 50th anniversary
JanSport reaches out to consumers on 50th anniversary
13
May '17
Courtesy: VF Corporation
Courtesy: VF Corporation
JanSport, which provides high quality backpacks for a wide array of consumers, from students to adventurers to city dwellers, is celebrating its 50th anniversary. As part of the celebrations of its rich outdoor heritage, the company is reaching out to consumers to share their own JanSport story on social media with the hashtag #JanSportStory.

JanSport is also releasing two limited-edition backpack collections to mark its 50th anniversary. The company will continue its grassroots presence through the Live Outside brand campaign, which joins companies with local street artists to create giant murals in markets around the world.

For 50 years, JanSport has provided high quality backpacks for a wide array of consumers, from students to adventurers to city dwellers. Focusing on durability and the ever-changing needs of consumers, JanSport has evolved many times to maintain its position as a leading brand in the backpack category and a foundation brand in the outdoor industry.

What started as three friends trying to find a way to escape the 9-to-5 grind, JanSport exploded as a prominent backpack brand.

“JanSport has always been a brand that prides itself on quality and innovation since the brand launched in 1967. Our packs are responsible for carrying our consumers’ most important personal items so they need to be durable and dependable. Our variety of silhouettes and diversity of colours and prints allows consumers to self-express through their JanSport backpack of choice,” said Ann Daw, vice president of marketing for JanSport.

The founders of JanSport, Skip Yowell, Murray Pletz and Janis “Jan” Lewis, learned early on that adapting to the needs of different consumer groups meant a wider reach for the brand. Revolutionising the outdoor adventure daypack, JanSport backpacks started popping up on college campuses across the country, as students in the 1970s found outdoor backpacks as the ideal vehicle for carrying their books and daily supplies. The brand recognised the additional use of its packs and today, JanSport’s SuperBreak is the reference backpack silhouette.

The JanSport brand joined the VF portfolio in 1986 when the company purchased Blue Bell Holding Company. (SV)

Fibre2Fashion News Desk – India


Interviews View All

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Riddhika Shah, SS Homme

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search