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Japan's IFFT/ Interior Lifestyle Living ends on a successful note

06
Nov '21
Pic: IFFT/Interior Lifestyle Living
Pic: IFFT/Interior Lifestyle Living
IFFT/Interior Lifestyle Living, held at Tokyo Big Sight’s South Halls, ended on a successful note. The exhibition was held from October 18-20, 2021, where a total of 11,147 visitors found their way to the fairground. Around 300 exhibitors from five different countries and regions displayed their products in 10,390 square metres of gross exhibition space.

With products for the entire living space assembled at the fairground, trade buyers were once again spoilt for choice, but a number of product zones in particular were worthy of special attention. As a new initiative for 2021, the renowned Japanese architect, Keiji Ashizawa, gathered prospective new interior designers and their products at the highly anticipated ‘+Talents’ Zones, according to a press release on the show.

To maximise connections, a series of fairground tours were also arranged to bring architects closer to the best new designers and their interior products for the Japanese market. A new ‘Ethical’ zone was also introduced to spotlight green living, up-cycling, fair trade, and more.  

“As the place where designers set trends and decision makers meet, IFFT/Interior Lifestyle Living has once again proven to be the premier trade fair in Japan for the entire living space. After last year’s fair was deferred due to the pandemic, we worked hard to present industry buyers with new impulses and ideas at this edition. This included an additional focus on up-and-coming designers at dedicated zones for new talent,” Yasushi Kajiwara, managing director of Messe Frankfurt Japan said in a statement.

IFFT/Interior Lifestyle Living is held annually in fall and is the sister fair of Interior Lifestyle Tokyo held in spring, which is based on Ambiente, Messe Frankfurt’s largest and most important international consumer goods fair, and Heimtextil, the biggest international home and contract textiles fair.

With the synergetic effects of these leading global trade fairs in the high-end interior market, and with Messe Frankfurt’s global network, IFFT/Interior Lifestyle Living is a key platform for professionals, buyers, architects and those engaged in domestic and international contract business.

Fibre2Fashion News Desk (GK)


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