Home / Knowledge / News / Textiles / Kenneth Cole donating from net sales for COVID-19 fund

Kenneth Cole donating from net sales for COVID-19 fund

29
May '20
Kenneth Cole. Pic: American Image Awards
Kenneth Cole. Pic: American Image Awards
Kenneth Cole is continuing to donate a percentage of its net sales on KennethCole.com to the COVID-19 Solidarity Response Fund in support of those severely affected by the virus, beginning March 18. Cole, who will be honoured with the 2020 American Image Awards Person of the Year, is making sure to address the COVID-19 pandemic during the critical time.

The COVID-19 Solidarity Response Fund was launched by the World Health Organization and is being managed by the United Nations Foundation and the Swiss Philanthropy Foundation. Donations will be used to: ensure that patients can access the care they need and that frontline workers can get supplies and information; support efforts in tracking and understanding the spread of COVID-19; and accelerate the development of vaccines, tests, and treatments.

“We have worked hard to make sure that our storytelling is enhancing the path to purchase. On March 18, we launched an initiative to donate a percentage of net sales to the COVID-19 Solidarity Relief Fund, with the tagline ‘The Last Thing Any Of Us Need Today Is New Shoes’. I believe that capturing the consumer sentiment is about putting yourself in their proverbial shoes, if we want them to put themselves in ours. I also believe we are in the business of encouraging people to do good, believing that if they do, they are more inclined to look good, and in turn feel good. We also started an initiative that we refer to as The New Courageous Class, highlighting frontline workers and shining a light on all of the inspiring and courageous work that they are doing at this time,” Cole said in a press release by the American Apparel & Footwear Association (AAFA).

Celebrating Fashion’s Future, the American Image Awards honours those who have exemplified leadership, excellence, and outstanding achievement in all sectors of the apparel and footwear industry. The American Image Awards is owned and operated by AAFA.

Fibre2Fashion News Desk (GK)


Must ReadView All

Pic: Shutterstock

Textiles | On 15th Jun 2021

Australia, UK agree on broad terms of trade deal

Prime Ministers Scott Morrison and Boris Johnson have agreed in...

Pic: Shutterstock

Textiles | On 15th Jun 2021

Germany passes law on corporate due diligence in rights, environment

The German parliament passed a law last week that warrants large and...

Pic: Azamat Imanaliev / Shutterstock.com

Apparel/Garments | On 15th Jun 2021

Prime Content| Revenue, profits of major garment firms in China rise in Jan-April

Revenue, profits, output, online retail sales and exports of major...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchains will be in heavy use by early adopters by 2025

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Textile Industry, Head honchos

Textile Industry
Head honchos

Increased need for online fitting solutions as retailers shift to...

Shivaani Jain,

Shivaani Jain

Established in 2015, Once Upon A Trunk is a one-stop-shop with almost...

C Maennich,

C Maennich

Trützschler, one of the world's leading textile machinery manufacturers,...

Rajat Kapoor,

Rajat Kapoor

Seraphine is a British maternity brand providing affordable luxury fashion ...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search