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KG Fabriks joins The Jeans Redesign project

Apr '20
Pic: KG Fabriks
Pic: KG Fabriks
Coimbatore-based denim manufacturer KG Fabriks Limited has joined the Ellen MacArthur Foundation’s “The Jeans Redesign” project, which will see it redesign denim fabric for production of jeans, in line with the guidelines that set minimum requirements around garment durability, material health, water usage, recyclability, and traceability.

The guidelines set under The Jeans Redesign project are based on the principles of Circular Economy.

"We are one among the 50+ companies globally to participate in this sustainability revolution, along with other brands and retailers, fabric mills and garment factories," the company informed Fibre2Fashion.

The Ellen MacArthur Foundation was launched in 2010 with the aim of accelerating the transition to the circular economy. Their “Make Fashion Circular” brings together leaders from across the fashion industry, including brands, philanthropists, NGOs, and innovators. The Jeans Redesign project is a set of new guidelines to tackle the harmful practices associated with the current production of jeans.

Right from inception in 2005, KG Fabriks has chosen the sustainability path for denim production. The company adopts energy-efficient measures, water recycling and controls greenhouse emissions in its endeavour to pioneer earth friendly sustainable denim fabrics. As a result, the company has surpassed the 2030 sustainability goals set by many leading brands in their GRI reports.

The only denim company to have three trademarks—Green Dnm, Product Zero and Nature's Blue, KG Fabriks is also India's only Greenco Gold rated denim company by CII. The company exports denim fabrics to Bangladesh, Sri Lanka, Vietnam, Thailand, Malaysia, South Korea, Middle East, Syria, South America and other leading destinations.

Fibre2Fashion News Desk (RKS)

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