Now is the best time for Kornit Digital to seek breakthroughs in the digital printing market and continue to expand its business, said Kornit Digital CEO Ronen Samuel foreseeing business growth strategy for Asia.
With his veteran printing technology expertise and in-depth understanding of the textile market and technology, Samuel will continue to bring significant value for Kornit Digital and lead the company to achieve a global market revenue of $500 million within five years. At a media session during his first Asia tour this year, he revealed the three key factors for Kornit Digital’s rapid development – ??the right timing, the right technology and the right company.
"The e-commerce market is growing rapidly. Statistics reveal that the e-commerce market grows by $100 billion per year between 2014 and 2020. By 2020, the volume of the e-commerce market will reach $410 billion. The e-commerce market is largely occupied by clothiers who rely on the digital printing solutions led by Kornit Digital for rapid development of online and offline linkage, which in turn also boosts Kornit Digital’s development," Samuel said.
Kornit Digital can shorten the original 3-month and 6-month delivery cycle to just 2 to 3 days. This not only meets the on-demand production requirements of small-batch personalised products at the same or even lower cost but also significantly reduces the pressure on stocks.
Samuel forecasts that efficient, environmentally friendly and automated digital printing is the solution of choice for manufacturers to enhance their own strengths. "The concept of environmental protection is embodied in Kornit Digital’s DNA. From non-hazardous water-based inks to energy-efficient equipment and raw materials to finished products, the whole process is eco-friendly which provides manufacturers with sustainable production means."
Equipped with adequate prerequisites, Kornit Digital can respond efficiently to market changes and production needs while gaining market share. Kornit Digital also applies the concept of the micro-factory to its roll-to-roll printing. By integrating the production processes, it turns roll-to-roll printing into 'roll-to-product' to form a complete supply chain which is leading the market revolution.
Kornit Digital's new HD printing was widely adopted since its launch last year - over 200 units of the related equipment have been shipped. This new technology solution could print several hundreds of products per hour providing customers with both speed and quantity answers they’re looking for. The cutting-edge solution catering for dark polyester printing will also go to market in April next year. With new inks and processes, the new solution is designed to break through the limitations of traditional and digital production methods on dark polyester fabrics, while improving the color-fastness. Samuel revealed that the new inks secure enhanced adhesion, better hand-feel and richer color gamut. They can be printed on a wider variety of fabrics. A new ink with metallic feel will follow next.
"We look at the entire Asia market with a long-term perspective and we look forward with great anticipation to the lifting of the veils in the Asia Pacific market," he concluded. (RR)
Fibre2Fashion News Desk – India