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KVIC Khadi Lounge to come up in Delhi, Jaipur & Lucknow
Jan '17
Khadi and Village Industries Commission (KVIC) will set up high-end outlets called Khadi Lounge in Lucknow, Delhi and Jaipur to promote the fabric for masses. The lounge will offer premium varieties of stylish and elegant silk and new designs of readymade apparel made of khadi. The association will also renovate its 178 outlets using Rs 80 crore grant.

Khadi lounges in Delhi, Lucknow and Jaipur will stock premium collection of khadi silk and new readymade khadi apparel that will satisfy khadi lovers’ quest, said Vinai Kumar Saxena, chairman of KVIC.

The first lounge has been opened in Mumbai and it will offer designer garments made of khadi for men and women. High fashion garments designed by fashion designer Ritu Beri will also be showcased at the lounge. The chain of khadi lounges is being set up to showcase the best of handcrafted products and fabrics, according to media reports.

Buying one piece of khadi cloth will generate employment for one artisan, said Haribhai Choudhary, minister of state for MSME, while inaugurating the lounge in Mumbai.

He added that 94 per cent of employment is generated by MSMEs, while public sector generates merely 4 per cent. This sector also contributes about 65 per cent to the GDP growth.

MSMEs are also taking up the ZED (zero defects, zero effect) movement and over 10 lakh units should be established. Close to 50 parameters have been decided to meet ZED certification, said Choudhary.

KVIC is aligned with Prime Minister Narendra Modi’s vision for khadi and is committed towards the Make in India initiative, said Saxena.

The association has taken the steps to help implement PM’s mission of making khadi a fashionable garment, said Usha Suresh, CEO of KVIC. (KD)

Fibre2Fashion News Desk – India

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