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Lenzing releases 2018 sustainability report

19
Apr '19
Pic: Lenzing
Pic: Lenzing
Lenzing has released the 2018 sustainability report. It will be sent on Earth Day on April 22, 2019. Readers will learn about the wide range of activities the company is engaged in pursuing its mission of greening up the value chain. Lenzing stands for ecologically responsible production of specialty fibres made from the renewable raw material wood.

The report is entitled ‘Partner for Change’, a concept that also inspires the latest Tencel campaign on occasion of Earth Month, launched on April 1, 2019 and continuing until April 30, 2019, Lenzing said in a press release.

“Lenzing is a champion in partnering with the partners along the value chain. Therefore consumers can be certain of one thing: The purchase of a product with fibres from Lenzing, such as Lenzing Ecovero and Tencel lyocell fibres, will also translate into a positive contribution to a better world. This is Lenzing’s major contribution to greening up the value chain”, Stefan Doboczky, chief executive officer of Lenzing said.

Climate change permeated much of the conversation on sustainable development at the World Economic Forum in Davos 2019. As a member of the World Economic Forum’s Alliance of CEO Climate Leaders, Lenzing Group CEO Doboczky signed the WEF’s open letter to world government leaders urging greater collaboration to accelerate outcomes in the race against climate change. The company has also signed the UN Fashion Industry Charter for Climate Action, committing to a reduction in aggregate greenhouse gas emissions of 30 percent, compared to 2017. Businesses are encouraged to play their part in realising the SDGs by incorporating the goals into their business model.

“Lenzing sees its pioneering role in the textile and nonwovens industries as an opportunity to contribute to the achievement of sustainable development goals. The naturally positive sustainability strategy supports in particular SDGs 7, 9, 12, 13, 15, and 17. Led by the UN Sustainable Development Goals, Lenzing continues its efforts by investing more than €100 million in sustainable production technology by 2022,” Robert van de Kerkhof, chief commercial officer said.

Sustainability is an increasingly important element of Lenzing’s brand promise. The current Tencel Earth Month Campaign ‘From Trees, For Trees’ is a brand collaboration supporting the replanting of trees in the California forests recently devastated by last year’s wildfires. From April 1 to April 30, 2019, Tencel brand invites the public to get involved in helping them donate trees by liking and sharing Earth Month related posts on their branded Instagram channel as well as their retail partners’ Instagram channels. (GK)

Fibre2Fashion News Desk – India


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