Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Textiles / Lenzing unveils Tencel branded denim ecommerce shop
Lenzing unveils Tencel branded denim ecommerce shop
17
Feb '17
Lenzing, leading supplier of high-quality, botanic cellulose fibres, ranging from dissolving pulp to standard and specialty cellulose fibres, to the textile and nonwovens industry, has expanded further into the consumer market with a dedicated Tencel branded denim ecommerce shop featuring the campaign: “Know What You’re Made Of: Comfort Starts Inside.”

The Tencel branded denim shop was launched on February 15, 2017 on ShopStyle, which reaches nearly 600,000 shoppers and influences $1 million in retail spending each month. Featuring more than 50 denim styles that include the super-soft Tencel lyocell fibre, the shop showcases denim partners Bella Dahl, DL1961, Level 99, Mavi, NYDJ, and the Blue Shirt Shop. The Tencel denim shop will be highlighted on ShopStyle’s homepage and through a prominent blogger campaign with supportive editorial and advertising on Popsugar, Refinery29, Fashionista, and Sourcing Journal.

Denim with Tencel fibre brings comfort, nature, and technology into one product. Tencel fibres are derived from wood pulp and are produced in closed-loop manufacturing processes at Lenzing facilities in the US, the UK, and Austria.

Tricia Carey, director of global business development for denim at Lenzing said, “This shop connects directly with consumers who are seeking distinctively comfortable denim products, featuring brilliant new spring styles from prominent US and European brands. Tencel fibres are the ideal addition for denim breathability and softness – this campaign highlights those attributes and appeals to consumers interested in making educated buying decisions.” (GK)

Fibre2Fashion News Desk – India


Must ReadView All

SABIC signs MoU with PRC province for petrochem complex

Textiles | On 26th Sep 2018

SABIC signs MoU with PRC province for petrochem complex

The Saudi Basic Industries Corporation (SABIC) recently announced the ...

Courtesy: Industree Skill Transform

Textiles | On 26th Sep 2018

Industree helps weavers enhance design capabilities

Industree Skill Transform Pvt Ltd (ISTPL) is a skill development...

Courtesy: Pexels

Textiles | On 26th Sep 2018

Fitch raises growth forecast for India to 7.8% in 2018-19

Rating agency Fitch last week raised India’s growth forecast for...

Interviews View All

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Representatives, Textile & apparel industry

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

C Dhandayuthapani,

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search