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LF Products renames itself as Living Style Group

12
Aug '19
Pic: Living Style
Pic: Living Style
LF Products (a Fung Group company), which specialises in furniture and home furnishings, has renamed itself as Living Style Group. This comes after Li & Fung's strategic divestment of its three product verticals (furniture, sweaters and beauty) in April 2018 to form LH Pegasus, which is 45 per cent owned by Hony Capital and 55 per cent by the Fung Group.

In October this year, Living Style Group will unveil its new brand identity in front of 75,000 attendees at High Point Market in North Carolina, the largest home furnishings industry trade show in the world.

"I am excited to unveil our new brand identity as Living Style Group," said Henry Chan, president, Living Style Group. "Our innovative mindset, design-driven approach and deep-rooted passion has brought us to where we are today, and I am excited to enter this new chapter as we continue to grow the business and bring the highest value to our customers."

The new brand name, Living Style Group, coupled with a new logo and website, reaffirms the company's position as a leading furniture company that brings speed to market and provides total supply chain solutions in furniture and furnishings to brands and customers worldwide. Living Style Group has core capabilities in design, development, sourcing and production for all furniture and home accessories. It has dedicated research and development teams that are focused on exploring new ideas and capabilities to bring speed, innovation and cost efficiency.

Living Style Group delivers a wide range of furniture and furnishings through its three furniture brands, Kenas Home, True Innovations and Whalen Furniture as well as an ever-expanding portfolio of licensed brands including private labels and premier lifestyle brands. (SV)

Fibre2Fashion News Desk – India


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