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LimeRoad, MP govt partner to retail handloom products
Jan '17
The e-commerce platform, LimeRoad has signed a memorandum of understanding (MoU) with Madhya Pradesh Laghu Udyog Nigam for online selling of a range of handloom and handicraft products. The partnership will promote selling of the items produced at Nigam via e-commerce. These products are a combination of traditional weaves with contemporary designs.

The online platform has already started selling handloom and apparel created at the Nigam, the company said in a statement. The MoU was signed during the National Vendor Development Programme and Micro, Small and Medium Enterprises (MSME) convention 2016 hosted by the ministry of MSME, Government of India and the department of MSME, Government of Madhya Pradesh.

“Platform provided by LimeRoad to our artisans will help spreading the old customs and traditions of rural Madhya Pradesh across the world,” tweeted Shivraj Singh Chouhan, chief minister of Madhya Pradesh.

“We are proud to announce that the Mrignayani products are live on LimeRoad. We have always wanted Limeroad to be the most extensive platform for the discovery of delightful products made by small-scale entrepreneurs across India. We are honoured to partner with the Madhya Pradesh government and we welcome the talented artisans of MP on to our platform. These gorgeous Chanderi and Maheshwari fabrics and saris have been around for years. The LimeRoad mobile application will now take these unique assets of India to millions of customers, and make these products from traditional to trending,” said Suchi Mukherjee, founder and LimeRoad CEO. (RR)

Fibre2Fashion News Desk – India

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