Home / Knowledge / News / Textiles / Liva to expand to 4000 outlets this year
Liva to expand to 4000 outlets this year
23
May '16
Dilip Gaur, managing director, Grasim Industries and business director, pulp and fibre division, Aditya Birla Group
Dilip Gaur, managing director, Grasim Industries and business director, pulp and fibre division, Aditya Birla Group
Liva, a natural fluid fashion fabric brand from Birla Cellulose, will be expanding in the domestic market from its current presence in 2000 stores to 4000 stores in 2016.

The expansion plan was revealed by Dilip Gaur, managing director, Grasim Industries and business director, pulp and fibre division, Aditya Birla Group at Confluence, a conference held recently by the group.

Gaur said, “In spring-summer 2016, LIVA had presence in over 2000 stores across 140 cities with 7 million garments tagged to the brand and we intend to double the outlets to 4000 stores in the next two season. The growth of the brand is accelerating with each season. With the launch of Liva Connect, a B2B digital platform, we aim to give access to the unorganised sector and ensure that we widen and deepen the market at the same time.”

Liva Connect, a digital platform bringing unorganised and organised sector across industry under one roof to drive per capita viscose fibre consumption in apparel retail was launched at the conference.

“Currently, the per capita consumption of viscose fibre is 0.2 kg in India while the globally it is 0.75 kg and the same is twice in China at 1.5 kg.  Globally, man-made fibres have been growing faster than cotton, with viscose based fibre growing at 27 per cent CAGR while normal textiles have grown at 5 per cent CAGR over the past few years. Since the domestic market has been stagnant, we intend the portal to be an ideal platform for the trade to come on board to drive the eco-friendly vision of Liva fabric,” Gaur said.

The rising influence of Liva in the organised retail sector would aid the non-branded segment with trickled down effect and create the necessary consumer pull and awareness, he further said.

Liva is focussed on women's clothing - western, ethnic, fusionwear, leggings, palazzos, harem pants, stoles, and has recently forayed into sarees, with the company's plans to exponentially ramp up the womenswear sale. (HO)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli, Epson, For.Tex & F.lli Robustelli

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search