Loepfe Brothers unveils new website & social media network

24 Jan '18

2 min read

Loepfe Brothers Ltd., developer of integral quality control systems for textiles, has launched its new website www.loepfe.com. The modern design of the website allows easy-to-use navigation, by menu or via the optional search field. The three divisions of the product portfolio, spinning, laboratory, and weaving, are represented in the new website.

Visitors of the website very easily find the solution, they are looking for, and much more additional information, new ideas, and in-depth knowledge about quality control in textile production complete the content of the new website. Loepfe’s experts share their know-how and application knowledge in a separate area of the website, which will be extended continuously. Therefore, not only product benefits and their potential applications are communicated, but in addition, the visitors will learn much more about solutions and receive additional information around textile processes.

Together with the launch of the new website, Loepfe changes its general communication strategy. For example, experts at Loepfe will regularly share their knowledge with the community. Social media platforms like Xing, LinkedIn, and WeChat will be main channels for the future communication. This will enable a real dialogue between Loepfe’s experts and other members of the textile community.

Silvano Auciello, head of sales and marketing at Loepfe said, “We are very enthusiastic about our new communication and are looking forward to the new possibilities to exchange ideas with customers, our sales agents, the media, and other people interested in our technology.” (GK)

Fibre2Fashion News Desk – India

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