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London Fashion Week will be a city-wide celebration

Sep '19
Pic: BFC
Pic: BFC
For the first time, London Fashion Week (LFW) by British Fashion Council (BFC) will extend to a city wide celebration of activations and events curated by BFC in partnership with key retailers, brands, partners and cultural institutions to engage communities throughout London, to capitalise on the success of the global event to reach new audiences.

The BFC has curated a schedule of over 66 brands, 74 stores and 170 events all taking place between September 13-17, said BFC in a media statement.

The schedule is an extension of London Fashion Week, which for the very first time will open its doors to the public at the main hub, The Store X, 180 strand. It aims to inspire the public and make LFW a cultural city-wide celebration that will introduce fashion to a wider pool of people who may not have previously engaged with it, driving footfall into the capital, increase revenue opportunities for all businesses and celebrating the creativity, diversity and openness that makes the capital so unique.

To celebrate the launch of the Postbox bag, the Postbox Maze is an immersive art installation inspired by MC Escher’s mural, designed for The Hague Post Office. As well as solving the Postbox Maze – a unique tessellated design created by leading maze and puzzle designer Adrian Fisher - visitors will also experience installations in collaboration with Letters Live, artefacts from The Postal Museum and workshops that celebrate the art of the written word.

On Friday, September 13, as part of London Fashion Week, Browns will celebrate the launch of Peggy Gou's new brand Kirin with an in-store appearance from the designer / Berlin based South Korean DJ at the retailers East London location, Browns East – 21 Club Row E2. The event will include drinks, music and the chance to purchase an exclusive limited-edition shirt that can be customised by Peggy on the night. In addition to the in-store, Browns will play host to a series of installations over London Fashion Week including a next generation showcase at Browns South Molton Street which includes designers such as Charles Jeffrey Loverboy and Paria Farzaneh. Whilst over at Browns East the first womenswear collection from Berlin based brand and publication 032c.

This September, Gap is celebrating all things indigo with a unique pop-up space on Soho's Brewer Street. At Denim Futures, visitors can explore its new limited-edition ranges; the premium 1969 denim collection, Denim through the Decades (Gap's ode to the '70s, '80s and '90s) and an exciting new collaboration with Atelier & Repairs. In addition, Gap is offering a full personalisation service where customers will be able to hem, stud, distress, patch, embroider, and even laser their Gap denim completely free. On Saturday 14, Gap will host 'Embroider Your Denim' workshop in collaboration with Selkie Patterns who will show participants how to embroider their own denim and embellish with simple stitches – a great way to up cycle, hide stains, blow new life into old garments. Customers will then take home what they have created.

In celebration of their centenary on Savile Row, 2019 will see the largest and most comprehensive tie collection for Huntsman to date. With over 185 exclusive designs carefully sourced from seven separate suppliers, its mission is to come up with a tie for every occasion. This will be the latest of many exciting additions in their centenary year including Bespoke 100, a sustainable service and a recent collaboration with London College of Fashion. During London Fashion Week, City Wide, Huntsman will be showcasing the brand new tie collection in its windows at no11 Savile Row.

This London Fashion Week John Lewis & Partners will celebrate and support the BFC's Positive Fashion initiative. The retailer will host a series of catwalk shows, AW19 style trend talks and pop-up beauty partnerships in its White City Westfield shop. John Lewis & Partners will showcase womenswear as well as AW19 trends from their exclusive own brands – AND/OR, Modern Rarity and Kin from September 13-17.

Matches, 5 Carlos Place, Mayfair, London W1K 3AP Matchesfashion.com will be hosting a series of events during London Fashion Week at the Mayfair Townhouse, 5 Carlos Place.

Moncler Genius x Richard Quinn Installation celebrating the launch of Richard Quinn's debut collection for Moncler, the British designer will be taking over the ground floor at 5 Carlos Place, taking his cues from the innovative collaboration, which will also be on display.

To celebrate the launch of the new Iris bag family and the BFC's Positive Fashion initiative, Mulberry will invite customers to its flagship store on Regent Street for a series of free workshops. These will run throughout LFW and will be led by craftspeople from Mulberry's Somerset factory. Guests will be able to create and take home a bespoke leather bracelet made with offcuts from the Iris bag. A sustainability-inspired floral installation created by London based florists, Jam Jar, will provide a backdrop to the activity.

Other partners taking part in city wide celebration include 50-m, Alex Eagle, Aspinal of London, Bottega Venetta, Brora, Chalayan, Christian Louboutin, Colmar, Cos, Diptyque, Flannels, Foot locker, French Connection, Harvey Nichols, Iceberg x 18montrose, Intimissimi, J Crew, Karl Lagerfeld, Kate Spade, Koibird, La Perla, Linda Farrow, LN-CC, Machine A, Maje, Michael Kors, Microsoft, Miista, Modern Society, Nivea, Penhaligon's Perfume, Radley, Regent Street Summer Streets, Saatchi Gallery, Showstudio, STK, Sunglass Hut, The Fashion School, Tommy Hilfiger UJNG, Uniqlo, Whistles.

The British Fashion Council (BFC) was set up in 1983 to promote British fashion internationally and co-ordinate this promotion through fashion weeks, exhibitions and showcasing events. The BFC now supports designers beginning at college level and extending to talent identification, business support and showcasing schemes to help British designer businesses develop their profiles and business globally and promote British fashion and its influential role in Britain and London. (PC)

Fibre2Fashion News Desk – India

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