Lycra brand celebrates 60 years of innovation

05 May '18

2 min read

Courtesy: Lycra

Invista, owner of Lycra brand, is celebrating 60 years of the original spandex fibre that revolutionised the fashion industry. Originally invented to replace rubber threads that caused garments to lose their shape and fit over time, Lycra fibre outperformed the natural fibre it replaced by adding lasting comfort, fit and the ability to move freely.

"This is an exciting year for the Lycra brand as we pause to look back at how far we’ve come and look forward towards a bright future filled with innovative products designed to improve fabric performance," said Dave Trerotola, president, Invista Apparel. "Throughout 2018, we will be developing engaging content for our media channels that celebrates our brand’s rich heritage."

Today, this nearly invisible fibre can be found in virtually every apparel segment, including lingerie, underwear, denim, activewear, hosiery, socks, swimwear, and ready-to-wear apparel. It has also been the catalyst for the development of new multi-billion-dollar segments across shapewear, stretch denim, compression sportswear and athleisure apparel.

"What began six decades ago as a single elastic fibre renowned for its ability to stretch and snap back to its original shape, time after time and wash after wash, has evolved into a portfolio of over 200 differentiated fibres designed to meet a wide variety of consumer needs. Each one is engineered to improve fabric aesthetics and add lasting performance benefits that continue to drive sales for leading apparel brands and retailers around the globe," Invista press release said. (RR)

Fibre2Fashion News Desk – India

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