LYCRA Company to show denim innovations at Kingpins New York

LYCRA ADAPTIV fibre is a patent-pending revolutionary fibre that creates 'one-size-fits-more' garments that adapt to fit different body shapes within a size. It also delivers a second-skin effect with excellent recovery and comfortable holding power.

"Consumers have different body types and this can impact garment fit and comfort," said Rita Ratskoff, senior strategic manager - denim, The LYCRA Company. "By offering greater shape tolerance, LYCRA ADAPTIV fibre has the potential to reduce apparel returns and manufacturing waste by enabling the undercutting of patterns."

LYCRA DUAL COMFORT technology combines the comfortable fit of stretch fabrics, the cool and dry comfort of moisture management, and LYCRA T400 A EcoMade fibre, made from 68 per cent sustainable resources including recycled and renewable content.

In The LYCRA Company booth, show visitors can also find innovative denim solutions from the LYCRA XTRA LIFE brand's family of innovative denim solutions, including LYCRA Anti-Slip fibre, LYCRA dualFX technology, and LYCRA T400 fibre. They create long-lasting, durable garments that enable designers to develop heavy wash downs and distressed looks without fear.

For garment makers seeking sustainable offerings that reduce waste, denim that uses recycled materials will be on display. LYCRA EcoMade fibre contains 20 percent recycled content, and COOLMAX and THERMOLITE EcoMade technologies are made from 100 per cent textile waste.

"The LYCRA Company is committed to developing an innovative range of sustainable solutions made with renewable and recycled content that will enhance the performance of our customers' offerings while minimising their environmental impact," said Jean Hegedus, sustainability director, The LYCRA Company. "We are excited to be in person at Kingpins again to promote our sustainable denim fibres that help reduce waste and set the stage for circularity."

Hegedus will join a panel discussion at Kingpins on July 21 entitled, 'In Conversation: Denim Changemakers'. This panel will bring together representatives from companies in the United Nations Conscious Fashion and Lifestyle Network, whose members are accelerating change in the denim sector. Participants will discuss industry commitments to increase sustainable practices and advance collective action to reach the United Nations' Sustainable Development Goals.

Fibre2Fashion News Desk (RR)