Home / Knowledge / News / Textiles / M&S develops jeans with focus on sustainability

M&S develops jeans with focus on sustainability

Feb '20
Pic: Marks & Spencer
Pic: Marks & Spencer
Marks & Spencer (M&S) works towards the betterment of people and planet, and hence, focuses on imbibing sustainability in jeans. The company believes that sustainable style is firstly about designing quality clothes made to last, and denim is a great material as it is durable and hard wearing. M&S is a major British multinational retailer, based in the UK.

However, producing jeans does use large amounts of water, growing cotton can be water intensive and industrial washing of denim has historically used significant amounts of water to get the finish right. Customers are concerned about sustainability, hence M&S is on a mission to reduce water and chemical use each season. The new jeans launched this Spring, including the recently launched Magic Jeans, use less water in the washing process than conventional jeans.

The fabric used in jeans is an important consideration. Today, 100 per cent of the cotton sourced for all M&S clothing (including denim) is organic, recycled, or responsibly sourced from BCI, the Better Cotton Initiative. BCI supports farmers to develop more efficient production process, increase their yield, and reduce water usage.

“With jeans, the company also has a great opportunity to reuse resources. The new super-soft fits bought out in Autumn 2019 had 100 per cent of the polyester made from recycled plastic bottles from a company called Unifi who makes Repreve yarn. Each super soft denim jean contains the equivalent of around ten plastic bottles. The yarn is created by melting down waste plastic bottles and builds on our wider efforts to tackle plastic usage by reducing, reusing and recycling,” Sarah Danbury, denim technologist at M&S wrote on the website.

“I’m close to the whole end-to-end process of making jeans and I know that lots of customers care not just about what makes up their jeans – but who makes them. I’ve had some amazing visits to factories that make M&S jeans – the majority of which are in Bangladesh. All of the factories adhere to our Global Sourcing Principles which put simply guarantee good working conditions and fair pay. But we’re also proud of those who go above and beyond. Factories we work with are supporting projects across themes including health, gender empowerment and wage digitisation,” Danbury added.

“A lot of effort goes into our jeans and our denim is designed to be loved and to last – but we also continue to encourage customers to give their jeans a second life if they do purchase new ones – by dropping their jeans in one of our in-store shwop boxes – the jeans can then be re-sold by Oxfam or recycled. It’s a simple way customers can truly make sure their jeans are doing some good,” Danbury added.

Fibre2Fashion News Desk (GK)

Must ReadView All

Pic: Shutterstock

Textiles | On 24th Sep 2020

IDH-Apparel Impact Institute launch Tier 1 Vietnam project

The Netherlands-based IDH-the Sustainable Trade Initiative and the...

Pic: Shutterstock

Textiles | On 24th Sep 2020

Global economy to contract by over 4% in 2020: UNCTAD

The global economy will contract this year by over 4 per cent, with...


Textiles | On 24th Sep 2020

US scientists assess synthetic fibres pollution on land

Scientists in the US have said that the volume of synthetic...

Interviews View All

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Textile Industry, Head honchos

Textile Industry
Head honchos

Social media critical in regeneration of businesses

Teresa Neal,

Teresa Neal

Teresa Neal, an art professional with 25 years of experience, in...

Ronald Van Den Broek,

Ronald Van Den Broek

Headquartered in Japan, Mimaki Engineering Co. Ltd. manufactures and...

Lin Jing,

Lin Jing

Jiangsu New Victor is a Chinese mechanical equipment manufacturing...

Thomas Ong P S, NanoTextile

Thomas Ong P S

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Pranav Mishra, Huemn

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search