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Maroc in Mode trade fair hosts more than 140 exhibitors

31
Oct '19

Pic: Maroc In Mode

The 17th edition of the recently held Maroc in Mode-Maroc Sourcing trade fair hosted more than 140 Moroccan and international exhibitors this year. More than 700 visitors came from Morocco, over 300 from European countries like Spain, France, Portugal, Italy, Germany, UK, and Japan. Visitors were interested in topics of fast fashion and sustainability.

Visitors from 16 countries, such as Spain, France, Portugal, Italy, UK, Germany, and so on, including high-profile companies and vertical top providers, used the show as a platform to expand their production portfolio, intensify existing contacts, and finalise production projects, according to a press release on the show.

The comprehensive seminar programme on both days of the fair gathered experts from the fashion industry and reflected the developments of the market, with a view to the fundamentals of Oeko-Tex certification, the opportunities and challenges of sustainable fashion for the sector, energy efficiency, and circular economy in the textile and clothing sector, as well as the different conditions in the European and American fashion markets.

Another focus was on digitalisation and how to further enhance the added value of Moroccan textiles and clothing, for example, with expert lectures on the change from CMT to FOB and new technologies from Lectra.

Since 2015, AMITH, The Moroccan clothing and textile association, and the Ministry of Industry have been pursuing a common, ambitious strategy to increase the value of the sector with the Acceleration Plan. Morocco is, thus, developing from pure sewing room to professional solution provider. The new focus is to strengthen the upstream value chain in order to boost the competitiveness of Moroccan producers and further expand their ability to respond to the market quickly.

At the fair, AMITH solemnly signed two partnership agreements with UIT, Union of Industries Textiles, and UFIMH, Union Française Mode & Habillement, on the first day of the fair. The aim is to further consolidate cooperation between the Moroccan and French textile and clothing industries. Already in 2017, the partnership with the Portuguese association ATP was sealed. While Spain and France are traditionally strong partners, in future the focus will increasingly be on new markets, especially Northern Europe. Scandinavia and Germany are seen as strategic markets in which the activity is to be increased significantly, measures are intensified.

The project gets further impetus with the recently implemented new association structure. With Mohammed Boubouh as the newly elected president of AMITH and Fatima Zohra Alaoui as the new managing director, the sector will be strategically innovated and further adapted to the challenges of the modern textile industry. An extensive programme of transformation measures is intended to further boost Morocco’s competitiveness.

Fibre2Fashion News Desk (GK)

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