The revamp and new layout aims to attract buyers with a streamlined edit of new brands to the show including Snowman New York, Hedon, Bjanko Milano, On Running, and Alexridolfi, alongside leading labels Aigle, Pantherella, R.M.Williams, Suit Denmark, Fjallraven, Didriksons, Cheaney Shoes, Blundstone, Secrid, Lois Jeans, Toms, Kangol, and many more.
Generating an experiential buzz, the installation of a Santa Cruz Skate Ramp will offer entertaining live demonstrations from their skilled skate team. Santa Cruz will also be presenting its AW20 collection alongside streetwear brands Arbor, Powell Peralta, Straye Footwear, Body Glove, Impala and R8GZ. Sustainability continues to be a key focus for the show and will showcase the debut collection from new label Universal Change Makers (UCM).
“The AW20 show will differentiate itself with a high quality streamlined premium, streetwear and sustainability offering of brands. The show build is shifting to premium full height white walling, and the revamped layout has been designed to present visitors with an inspiring and stimulating buying environment. The Santa Cruz skate ramp installation and live DJ’s aim to elevate the whole Jacket Required experience,” said Adam Gough, event director of Jacket Required.
Jacket Required is a premium show offering buyers an inspiring, carefully edited international line-up of contemporary menswear, streetwear, breakthrough talent, footwear, accessories and lifestyle products.
Fibre2Fashion News Desk (PC)
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