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Messe Frankfurt India & MEX Exhibitions join hands with CITI

14
Jul '21
Pic: Messe Frankfurt Trade Fairs India Pvt Ltd,
Pic: Messe Frankfurt Trade Fairs India Pvt Ltd,
Messe Frankfurt India and MEX Exhibitions have joined hands with the Confederation of Indian Textile Industry (CITI) for Gartex Texprocess India expo, which has been rescheduled to December 2021. Ahead of the hybrid exhibition, the organisers will keep the garment and textile manufacturing segment players engaged through a series of digital symposiums.

In a bid to a provide strong business push to the textile and apparel sector, CITI has signed a MoU with Messe Frankfurt India and MEX Exhibitions, organisers of India’s leading textile and garment machinery and accessories fair. The strategic partnership aims to reconnect the textile and apparel value chain for business at the first hybrid edition of Gartex Texprocess India and support the sector as it recovers from the effects of the pandemic by enabling reach to domestic and international buyers through the show’s new multimodal format, Messe Frankfurt said in a media statement.

Additionally, the organisers have also announced that the fair will now be held from December 3-5, 2021, instead of its originally planned schedule in August 2021. This move ensures better planning flexibility for exhibitors and will render a stronger B2B engagement experience through its physical and virtual platforms.

“India has shown that it is innovative and self-reliant when it comes to the textile sector, and as the sector is gearing up to demonstrate value added benefits of Indian products, we are happy to partner with Gartex Texprocess India, which has proven to be a credible platform for business. We are confident that with the organisers’ vision and the platform’s hybrid format, we can facilitate the growth, development and business collaborations within the industry,” S. Sunanda, secretary general, CITI said in a statement.

“We are glad to join hands with CITI and believe that the support and reach of CITI will bring in strong value to the fabric segment of our trade fair while opening doors to lucrative business engagements for the industry. We are optimistic that the increasing roll out of vaccination and setting up of vaccination drives will help in stabilising the socio-economic scenario and provide a healthy business environment to host the fair. It will also give exhibitors more time to prepare for the hybrid edition and bring their best product showcases on stage,” Raj Manek, executive director and board member, Messe Frankfurt Asia said.

Messe Frankfurt India and MEX Exhibitions are set to host a Digital Symposium series on crucial industry topics until the hybrid edition. The symposium will play a significant role in highlighting emerging trends and keeping business players engaged in the field of textile and garment manufacturing so they can prepare themselves according to the changing dynamics of the industry. Given that the landscape of textile and apparel manufacturing is changing with more focus and demand for ‘sustainable solutions and circular economy, a wide set of industry topics will be addressed covering the changing trends across global fibre and yarn business, benefits of recycling in textile and retail segments, denim design, as well as insights depicting the way forward for garment wet processing manufacturers.

While both the physical and virtual platforms will showcase a plethora of products with live demonstrations, it is important to note that the physical show will be divided in major zones; Embroidery Zone, Garmenting and Apparel Machinery, Digitex Show, Denim Show, India Laundry Show; and Fabrics and Trims Show. The virtual show on the other hand, will place emphasis on product showcases as well as exhibitor search. Both of these segments will be driven by an ‘AI matchmaking tool’, enabling visitors to connect with the exhibitors based on their individual product requirements.

With the strategic support of CITI, Gartex Texprocess India aims to reunite the entire textile and apparel value chain and explore business opportunities that can make way for faster recovery and growth of the industry.

Fibre2Fashion News Desk (GK)


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